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Monali Bhoir

Kellogg's PPT

Business
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COMPANY FACTS:  ESTABLISHED IN 1906 & FOUNDED BY “WILL KEITH KELLOGG”  PRODUCT IS MANUFACTURED IN 18 COUNTRIES & MARKETED IN MORE THAN 180 COUNTRIES AROUND THE WORLD.  IT IS THE WORLD’S LEADING PRODUCER OF CEREAL & LEADING PRODUCER OF CONVENIENCE FOODS IN WHICH INCLUDES COOKIES, CRACKERS, TOSTER, PASTRIES, CEREAL BARS, FRUIT FLOVOUR, SNACKS, FROZEN WAFFLES & VEGETARIAN FOODS.
  KELLOGG’S IN INDIA: ,[object Object],[object Object],[object Object]
 FAILURE OF KELLOGG’S IN INDIA: REASONS:  OVER CONFIDENCE & IGNORANCE OF CULTURAL ASPECTS.  LACK OF UNDERSTANDING OF INDIAN CONSUMER BEHAVIOUR & HABITS.  PREMIUM PRICING POLICY.
 Political  Economic  Socio-cultural  Technological Factors  Environment  Legal  PESTEL ANALYSIS:
[object Object],[object Object],[object Object],[object Object], MARKETING MIX:
 SWOT ANALYSIS:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
= WHY TO GO FOR KELLOGG’S?
 
 

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Kellogg's final ppt

  • 1.  
  • 2.  
  • 3. COMPANY FACTS:  ESTABLISHED IN 1906 & FOUNDED BY “WILL KEITH KELLOGG”  PRODUCT IS MANUFACTURED IN 18 COUNTRIES & MARKETED IN MORE THAN 180 COUNTRIES AROUND THE WORLD.  IT IS THE WORLD’S LEADING PRODUCER OF CEREAL & LEADING PRODUCER OF CONVENIENCE FOODS IN WHICH INCLUDES COOKIES, CRACKERS, TOSTER, PASTRIES, CEREAL BARS, FRUIT FLOVOUR, SNACKS, FROZEN WAFFLES & VEGETARIAN FOODS.
  • 4.
  • 5. FAILURE OF KELLOGG’S IN INDIA: REASONS:  OVER CONFIDENCE & IGNORANCE OF CULTURAL ASPECTS.  LACK OF UNDERSTANDING OF INDIAN CONSUMER BEHAVIOUR & HABITS.  PREMIUM PRICING POLICY.
  • 6. Political  Economic  Socio-cultural  Technological Factors  Environment  Legal  PESTEL ANALYSIS:
  • 7.
  • 8. SWOT ANALYSIS:
  • 9.
  • 10. = WHY TO GO FOR KELLOGG’S?
  • 11.  
  • 12.