A presentation that talks about the ATV market, its expectations, a product and how that product can be sold in India. The objective is to convince the investor to invest in the company.

1. FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE
The Conrods
AFTER SALES SUPPORT
PRICE- 24.3%
POWER- 22.9%
FEEL &
AESTHETICS-
5.7%
SAFETY AND
QUALITY- 28.6
COMFORT- 8.6%
SUPPORT- 9.9%
Customer Requirement
Life Saviors
Amateur Off-Road
racer & WOMEN
ATV User due to
terrain
Professional
Off-Road Racer
• Rally Driver and
racers who race as a
profession.
• They race for Money
and Passion
• 18 - 40 years of age
• Personal money or
Auto ancillaries.
• Students taking part
in competitions,
recreational.
• They race for
Exposure and a
fortune in racing
• 16 - 28 years of age
• Sponsorship
• Beach, Mountain,
forest patrolling.
• Locomotion and
Logistics
• All age groups
• Personal money and
government sponsored
• Army, Doctors who
are in mountainous
areas.
• They race for Public
service and help
• 24 - 50 years of age
• Government or private
firms
POTENTIAL Customer
ALL TERRAIN VEHICLE POTENTIAL IN INDIA in 2015 = Rs. 27 Crore
SERVICEBILITY- 5%
SPARES
AVAILABILITY-9%
SUPPORT-10%
EASY
MODIFICATION-10%
AUTOMATIC-5%
EASY HANDLING-7%
DURABLE-20%
SAFETY PRICE POWER Comfort AESTHETICS
Design conceptualizationDesign considerations: Pillars of The Conrods
1 2
34

2. FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT
The Conrods
variants CONCEPTS
ENVIRONMENT
SAFETY
QUALITY
EFFICIENCY
GO GREEN
MY VEHICLE
MY CONTROL
BE SAFE
EFFECTIVE
YOU
Organizing races
Inculcating a habit
Adventure & Theme parks
Promoting women drivers
Providing hands on experience
THE SUPPORT CONCEPT
5 6
78

3. FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT
The Conrods
THE CONRODS APP9 10
1112 BRAND FOCUS
R & D
MARKETING
AFTERSALES
Purchasing
HR
production
“MORE CUSTOMER, LESS BEREAUCRACY”
TOTAL TRANSPIRANCY
THE CONRODS FORUM
MY CAR SERVICE SPARES MODIFICATIONS DISCUSS
THE CONRODS forum
ONLINE PRPRINTTV
THE CONRODS NETWORKING & REACH

4. FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT
The Conrods
13 14
1516
Life Saviors
Amateur Off-Road racer & WOMEN ATV User due to terrain
Professional Off-Road Racer
USED FOR PROFESSIONAL RACING
USED AS AN ANBULANCE/MEDICAL
SUPPORT IN HILLY AREAS: MEDICAL
EMERGENCY RELIEF FACTOR
USED BY MILITARY PROFESSIONALS
FOR NATIONAL SECURITY
SPECIFICALLY MADE FOR LADY
AMATEUR DRIVER: PROMOTION OF
WOMEN DRIVERS
USED FOR AMATEUR DRIVING/
RACING: INCULCATING THE HABIT OF
OFF ROADING IN THE NATION
USED ON BEACHES, GROUNDS, HILLY
& RUGGED AREAS, VALLEYS:
PROVIDING THE EASE OF EXPLORING.
SPECIALLY DESIGNED FOR
EMERGENCY LIKE FLOODS,
EARTHQUAKE AND NATURAL
DISASTERS

5. FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT
The Conrods
17
18
TOTAL COST OF THE VEHICLE
Maintenance cost of the vehicle
Depreciation
Taxes & Fees
Financing
Fuel
Insurance
Maintainance
Repairs
S.No Items Cost (For 1st year)
1 Depreciation 60,000 INR
2 Taxes & Fees 6,000 INR
3 Financing 18,000 INR
4 Fuel 36,000 INR
5 Insurance 16,250 INR
6 Maintenance 6,000 INR
7 Repairs 6,000 INR
TRUE MAINTAINENCE COST 1,48,250 INR

6. FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT
The Conrods
19 20
2122
AFTERMARKET
POTENTIAL
AFTERMARKET
REPLACEMENT
VOLUME
AVERAGE
COST OF
SINGLE UNIT
(SPARE)
9
crore
3
2
0.6
1.6
0.8
0
0.5
1
1.5
2
2.5
3
3.5
0 1 2 3 4 5
TRANSMISSION STEERING SUSPENSION BRAKES ROLLCAGE
MARKETPOTENTIALINCR
AFTER MARKET POTENTIAL
Product Attractiveness Probable Risks
 High profits due to higher
margins and lesser players.
 Dominated by organised
sector players
 Market penetration is easy.
 Limited to a few specialized dealers
as dealer margin is very less
 Strong entry strategy necessary to
break up competitors strong hold in
the market
 Spot replacement required.
FOCUS SEGMENTS OTHER KEY INFORMATION
 High Potential: South India
 Medium Potential: North India
 Low Potential: East & West India
 Fast Growth in Defense and
upper middle class preference of
ATV
A possible entry strategy would be to
sell in kits
Three kinds of coupons required for
dealer/ mechanic
Sales mainly in customization market
centers.
DEEP DIVE ANALYSIS
ELIMINATING CHANNELSIMPARTING POWER & KNOWLEDGE TO FINAL CUSTOMER
The Conrods
Aftermarket Division
The Conrods service
center & Finance division
PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESSES
PRODUCT THAT WILL HELP YOU BREAK THE STEREOTYPES!
VALUE FOR EVERY PENNY YOU SHELL OUT!
DEEP MARKET PENETRATION WITHOUT ANY EFFORTS!
ALWAYS THERE FOR YOU NO MATTER WHAT!
YOU MATTER!
QUALITY IS NOT A DAYS WORK! ITS A HABIT!
“MORE CUSTOMER, LESS
BEREAUCRACY”
TOTAL TRANSPIRANCY
MORE
CUSTOMER
FOCUSED
SALES POLICY