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PRODUCT
LINE
INTRODUCTION
PRODUCT LINE:A group of products that are clearly related because
they function in a similar manner are sold to the same customer groups,
are marketed through the same type of outlets or fall within given price
ranges
PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT
is the set of all products and items a particular seller offers for sale
OTHER TOPICS DISCUSSED:
PRODUCT LINE LENGTH:STRETCHING
                          : FILLING
PRODUCT MIX:WIDTH
               :LENGTH
               :DEPTH
PRODUCT LINE OF NESTLE
MILK AND NUTRITION
PRODUCTS
CONT…
INFANT PRODUCTS
BEVERAGES
CONT…
BEVERAGE SYSTEMS
PREPARED DISHES AND
COOKING
CONT…
CONT…
CONT…
CHOCOLATES AND
CONFECTIONERY
CONT…
CONT…
VENDING AND FOOD
SERVICES
CONT…
FOOD SERVICE PRODUCTS
CULINARY
TOUCH POINTS
PRODUCT MIX
PRODUCT MIX OF
NESTLE
Milk products and nutrition
Beverages
Prepared dishes and cooking aids
Chocolates and confectionary
Vending and food services

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Product line of nestle