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Distribution & Logistics (Channel Management)
1. DISTRIBUTION CHANNEL AND LOGISTICS MANAGEMENT Presented by: Dr. Prashant Mehta Assistant Professor National Law University, Jodhpur
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Editor's Notes
Channels of Distribution Channel of distribution have a broad impact on the Marketing program of any firm, because it is one of the most important component of Marketing-Mix. The other components of marketing mix are Product, Price and Promotion. The main objective of distribution strategy is getting the right goods to the right place at the right time at the least possible cost. In other words we can also define distribution channel as a way of moving goods from the point of production to the point of consumption. It can also be defined as an organized network of agencies and institutions, which in combination perform all the activities required to link producers with end users and users with the producers to accomplish the Marketing task.