roductScholar is a NEW approach to building and maintaining a world-class retail sales force, one that will deliver sales results.
ProductScholar is designed to help marketing managers efficiently handle daily tasks, communicate marketing strategies to the field, develop promotional strategies and implement sales tactics.
3. Our Mission
Provide an integrated online training and communications platform to help our clients
build a world class retail sales organization
Sales Force
•Training
•Motivation
•Recognition
•Engagement
•Global Brand Value
•Customer Loyalty
•Revenue Growth
4. The challenges faced by dealers/sales professionals, if not
addressed, lead to a cycle of failure
1. Unable to ConvinceBrand Value to Customers
2. Lack of Product Knowledge
3. Lack Knowledge of Marketing Strategy
4. Lack of Essential Sales Skills
5. Poor Customer Interaction
6. Not Understanding Customer Needs
7. Lack of Confidence
Lead to failure to Close Product Sale
5. Fix These Challenges Through ProductScholar.com:
Building Blocks of a Quality Sales Force.
1. General and targeted sales skills training
2. Company Brand Value training
3. Specific knowledge training on Company products
4. Build salesman's confidence
5. Communicate Marketing and Sales Strategy to Dealers/Sales
Force
Lead to Successful Product Sale
6. A Unique Feature Of Our LMS: TNA Tool Helps Identify Training Needs and Plan Training
Program
Learning Management: Training Needs Analysis (TNA) & Training Tool
1. Design TNA
2. Collect Data
3. Analyze Data
Who Needs What?
Why and How ?
Design Training Plan:
1.Sales Skills
2.Product Knowledge
3.Ethic and Compliance
HR and/or Sales
Leadership Assign
Training
To Target Audience
Building a World-Class
Knowledgeable, Ethical and
Effective Sales Organization
Monitor Training
Progress
Report and Analyze
Training Data:
•How many certified?
•Self Survey
•Interviews
Identify Any
Corrective Actions
Needed
7. Impact Point of Sale through brand, product and sales
knowledge training
Training Need Analysis (TNA)
Collect and analyze data on the training needs of sales staff.
Plan Training Design training programs for sales staff based on need: Sales
Ethics, Point of Sale Skills, Product Knowledge. At national, regional and local
store/dealer levels.
Courses Choose from a catalog of courses for training in multiple areas.
Knowledge assessment and certification.
ResourcesArchive public and private resources in one place for easy access and
sharing among HQ employees and field staff
8. Role-based Marketing-Sales Communication (RMSC) Tools
Communicate Marketing StrategyUse this unique communication
feature for rapid and efficient sharing of product marketing strategy
with the field force, to help you ensure alignment between
marketing and sales.
Sales MeetingsConduct annual meetings at the national level.
Hold daily meetings at local branch stores. Motivate the sales
force, share best practices, launch new products and highlight
promotional events.
Surveys/Tasks/ReportsUse these tools to get feedback from the
sales force to understand customer's mindset for price, their
queries, concerns. Analyze new product launch effectiveness and
many more.
9. Building and Maintaining a World Class Quality Sales
Organization (Part 1)
Maintain your sales force based on expertise, product
categories, job experience, roles and responsibilities
• Use ProductScholar sales force reports to monitor and
evaluate sales force size, expertise level, compliance
situation and product knowledge certification
• Coach teams through new product launches, visual
merchandising implementation and other tactics
• Develop peer training culture through ProductScholar
functions
10. Building and Maintaining a World Class Quality Sales
Organization (Part 2)
Build trusting and personal relationships with the field force
through on-going dialog and engagements
• Send personal video/text messages to the field
• Motivate sales force with recognitions and awards
• Create personalized social media pages for each sales
person to build online brand presence and to engage with
customers
• Create custom surveys to learn about the store selling
situation, product launch status, conduct analysis and
develop strategies to improve the situation
11. ProductScholar: Our KITS Make Everything Easy
Use the ProductScholar KITS function to create a customized set
of tasks and assignments for your teams.
❑For example, you can create on-boarding kits for new
dealers or new employees
❑ Create new product launch kits
❑Create kits for any repetitive tasks that you want to automate
12. ✓Multi-Lingual
✓Flexible and Adaptable Modules
✓Customizable Content
✓Rapid Video Communication
✓Easy to Use KITS Feature
✓Broad online presence through social media (i.e. FB,
Twitter, Pinterest)
ProductScholar: Key Features
13. •What are your goals?
• Needs?
• Wish list?
•How can ProductScholar help?
• Your feedback
•Next Steps:
Discussion and Next Steps: