Design for Persuasion: 8 Steps to Know What Will Work
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This document discusses design for persuasion and outlines steps to effectively persuade users to perform desired behaviors. It explains that the success of products depends on triggering existing behaviors that are easy to perform. Some key steps outlined include choosing a simple behavior, finding receptive audiences, imitating successful examples, trying ideas quickly through iteration, and expanding on successes. Examples are also provided of individuals wanting to change behaviors related to recycling, social media use, and meditation but having difficulties following through due to existing habits.
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Design for Persuasion: 8 Steps to Know What Will Work
- 2. The way in which one acts or conducts oneself towards a person or a thing 2 Behavior
- 3. 3 When does it occur?
- 4. 4 Motivation
- 5. 5 Ability
- 6. Trigger 6
- 7. Behavior Motivation Ability Trigger
- 8. 8
- 9. 9 Know what type of behavior you seek
- 10. Persuade the user to perform the required behavior
- 11. Need a place where one can share files 11 Try this…
- 12. Possible Behavior File Download Keyword Search File Upload
- 13. 13 V/s
- 14. 14 The success of a product is based on Man’s existing behavior Behavior that can be easily triggered
- 15. 15
- 16. 16
- 17. Choose a simple behavior Choose a receptive audience Find what is preventing the target behavior Imitate successful examples 5 6 Find examples of persuasive technology Choose an appropriate technology channel Try and iterate quickly Expand on success 17 8 steps to know what will work 1 2 4 7 3 8
- 18. Try a hand at these 18
- 19. Clara really believes that recycling water bottles is a good idea, and she does this all the time at school. But when she’s home, she has a habit: She’ll put the bottle in the regular trash, telling her self she will remove it later and put it in the recycling bin. She rarely does the sorting later. Most weeks the bottles go out with all the other trash. 19
- 20. Steven realizes he is spending too much time on Facebook. He decides he will stop. But a few times a week he gets a Facebook notification that intrigues him so much, especially being tagged in photos. So despite his intention, he is still spending about 5hours a week on Facebook. 20
- 21. 21 Karen reads an article about the benefits of meditating each day for 20 minutes. She thinks it sounds like a good idea, and decides to try it. But she doesn’t meditate at all. Not even one time. A few weeks later, she hears about mediation from Dr. Oz and decides again to meditate for 20 minutes. This doesn’t happen.
- 22. 22
Editor's Notes
- Sample problem
- 4shared is not used much because the users must have an account and login every time using the Id and Password to upload/download a file. Piratebay is popularly used because it doesn’t need a user account and no unwanted login activity
- Barbie became a hit since it is centered on girls basic nature – based on existing behavior Ford – motion sensors to open car door is based on behavior that can be easily triggered Suitcase with wheels – based on behavior that can be easily triggered
- Barbie became a hit since it is centered on girls basic nature – based on existing behavior Ford – motion sensors to open car door is based on behavior that can be easily triggered Suitcase with wheels – based on behavior that can be easily triggered