Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
2. Over $700 Billion advertising
dollars are estimated to be
earmarked for digital by 2020.
THE BASICS
Selling a
product/service/idea via
electronic media
Reaching consumers
via Websites, Social
Networks and Mobile
Apps
What
HowWhy
8. THE 5 STEP PROCESS
create
distribute
optimisemonetise
innovate
YOUR
BRAND
9. STEP 1: CREATE
1. Define your
goals
2. Identify your
target audience
3. Craft your core
message
4. Make a plan
5. Produce the
content
Branding/
sales
Development
Men between
20-25 who like
running
Investors,
govts, public
Inspire
fitness
Change, hope
development
Articles,
facebook posts,
tweets,etc.
Micro-blogging,
selfies
(Creating your online presence)
10. STEP 2: DISTRIBUTE
1. Websites
2. Social networks
3. Advertising
4. Emails
5. Influencers
• All networks are not the same. Choose yours carefully.
• Advertising will push your content, it will spread only if its
great.
(Finding an audience)
11. STEP 3: OPTIMIZE
1. Websites
2. Social networks
3. Advertising
4. Emails
5. Influencers
• Optimisation makes digital more powerful over TV, Print
and Radio.
• Rinse and repeat, it till you hit the sweet spots
(Growing your audience)
(Measure, Analyse, Fix)
Search engines
Content
Pay per click
Conversion
and Sales
12. STEP 4: MONETIZE
1. Advertising
2. Sponsorships
3. E-commerce
4. Affiliates
Think of your digital property
as a piece of real estate.
You can set up a shop on it,
sell advertising on it, lease it
to someone else.
Once you nail the basics, you
can even incentivise salesman
to get you more customers.
The value of your property will
depend on the crowd you’re
able to attract with content or
technology.
(Earning money from your presence)
14. STEP 5: INNOVATE
1. Offer something
unique
2. Consumers must
find it relatable
3. and share-worthy
innovation + social media = powerful and useful
(Or Die)
15. Brand strategy
Marketing
strategy
Digital
strategy
SEO Social PPC Apps
We’re have shifted to a world
where digital has made its
place in the minds of
consumers.
Therefore, you need to have
a strong digital strategy to
leverage your position in the
marketplace effectively.
INTEGRATING DIGITAL IN
YOUR OVERALL
MARKETING
17. DIGITAL IS RE-DEFINING THE
MEANING OF “BRAND”
Your
brand
Products
People
Philosophy
Facebook, Twitter, Youtube, Instagram and the dozens of other
Digital media has converted all of us into content creators. We can reach an
audience, engage with it and make an impact.
21. ARE YOU READY
TO LEARN?
REACH ME:
FACEBOOK.COM/PRATEEKMODIFYED
TWITTER.COM/MODIFYED
Editor's Notes
Digital marketing is an exciting new way for businesses to market their products, services and even, themselves.
It’s a rapidly evolving industry with newer methods and channels sprouting
We’re now part of one giant collective and collaborative brain
Digital marketing works best when its combined with offline modes of marketing. It should be a part of the overall brand strategy.
Digital marketing works best when its combined with offline modes of marketing. It should be a part of the overall brand strategy.
You are now a brand of your own. A facebook update, a harmless tweet or that video you uploaded from your last trip to Goa – all this content has the potential to reach millions of people in a few days.
How many of you remember the two most popular catchphrases of modi’s election campaign – ab ki baar, modi sarkaar and acche din aane waale hain?
BJP campaign strategists were given strict instructions to come up short and catchy phrases.
The knew some hard facts about the voters – 19% of india’s popular was online. And 2 out of 3 people in india are below 35.
The election campaign had an unprecedented voter turnout – over 66% voted. One of the highest ever.
Digital had be a very critical aspect of the over strategy. With memes, whatsapp forwards, facebook posts, twitter contests, live chats, etc. BJP nailed it to perfection.
Our honorable PM has garnered a massive following on social media. With over 18 million followers on twitter and 32 million fans on facebook, Narendra Modi ji has taken politics and diplomacy to the next level. His in your face messaging, strong consistent communication and powerful branding resulted in a landslide win in the 2014 general elections of India. And Social Media played a key role in mobilising the urban voters to vote – a demographic which rarely votes.
The government of India launched an online forum called Mygov with the aim of connect with citizens. You can participate in Groups, Tasks, Discussions, Polls, Blogs and Talks. The government can get a lot of data, gauge sentiment, understand issues firsthand from across the country and much more.