2. INTRODUCTION
•Leading e-commerce
Company in India
•Founded in 2007 by
Sachin Bansal and Binny
Bansal
VALUED
AT 9760
Cr.
WS RETAIL
FLIPKART
PAYMENT
GATEWAY
SERVICES
E-KART
BOOKS
CONSUMER
GOODS
LIFESTYLE
3. E-COMMERCE INDUSTRY IN INDIA
•Poised for rapid growth
• Fastest growing
amongst Asia pacific region.
•Expanding into non-metropolitan India.
•Social media and mobile technologies are accelerating
e-commerce adoption.
•Large retailers are looking forward to build an online
presence.
WORTH
4. MARKETING STRATEGIES
Word of mouth (initial marketing even now they
want to satisfy customer so they come back for
more)
―We DO NOT sell old books or used books. All
the books listed at Flipkart.com are new books.
The books listed at Flipkart.com are NOT available
for free download in ebook or PDF format‖
Thus when you search free ebooks or pdf books
old or used books flipkart will be NOT displayed.
Very easy web interface
7. • With the increasing trend of online shopping,
retail websites are aiming to earn huge profits
in India. Flipkart has announced Monday,
October 6, 2014 as the 'Big Billion Day‘. The
online shopping website claims that its
customers will be offered ‗big‘ discounts on
October 6.
8.
9. • Different packaging for different
product to ensure safe delivery
• Flipkart the name goes with the
online e-cart
• Design and packaging is common
so customers can relate it to the
company
Packaging:
10. ROADMAP
They aim at 10 times growth and eyes at $ 1Billion sales by
2015.
They will look at bigger investments in their supply chain and
technology.
Investment will be made in large warehouses and increased
automation of their process, so that the product is not delayed.
11. They intend to enter in to various new categories and expand
their current categories as well.
Every product and mobility will be available on Flipkart in
future. As well grosery and automobile product.
To go further in the value chain, Flipkart is looking at
associations with a larger number of suppliers and partners,
both nationally and internationally
13. KEY SUCCESS FACTORS
Key success factors:
•First mover advantage
•Experience of E-commerce industry
•Investments
•Cash on delivery
•Customer orientation
14. STRATEGIES
•Membership cards and premium facilities.
•Extended range of academic books.
•Providing Sponsorships.
•Vernacular language option on websites.
•Better featured user interface.
•Cost cutting on packaging.
Preveildge customer of flipkart membership (rs. 500)
16. “Bookstore at your door”
“The store at your door”
“Jo dikhta hai wo bikta hai”
“No kidding, no worries”
“Shopping ka naya address”
TAGLINES USED TILL DATE
