1. Some Facts and Figures
 Every three second a person attempts to die
 Suicide is the second leading cause of death, ahead of homicide
 About 1 lakh people die by suicide in India every year
 Depression among the youth has grown from 2% to 12% in the
last five years
 According to WHO, Depression is the no:1 occupational disease
of the 20th Century.
AND YET
 Depression, Sucicidal Tendencies and Mental Illness is one of the
most neglected field of India

2. AASRA: Helping People in Despair
104,SUNRISE ARCADE,
PLOT 100, SECT 16,KOPARKHAIRANE,
NAVI MUMBAI HELPLINE:27546669
WHATEVER YOU ARE GOING THROUGH,
WE GO THROUGH IT WITH YOU
WWW.AASRA.INFO

3. Mission Statement
We aim to provide voluntary, professional and
essentially confidential care and support to the
depressed & the suicidal.
The objective of Aasra is to alleviate human misery by
offering active listening. i.e. non-judgmental and
non-critical listening to anyone who would like to
avail of our services when they feel anxiety, stress
and despair.

4. Aasra Overview
Aasra is a crisis intervention centre for the lonely
,distressed and suicidal.
Aasra functions as a unit of Befrienders
Worldwide /Samaritans and is registered as a Public
Charity under the Bombay Charity Act,
1960(Registration No. E 2047).
Aasra/Befrienders is also associated with
WHO,IASP,AFSP,UN

5. Activities
HELPLINE(24X7)
GROUP WORKSHOPS (STRESS/AWA)
TRAINING FOR VOLUNTEERS
PEER SUPPORT TRAINING
OUTREACH PROGRAMMES
SUPPORT GROUPS
NETWORKING WITH NGO’S

6. Target Groups
PEOPLE WHO ARE DEPRESSED/SUICIDAL
TERMINALLY ILL
HIGH-RISK GROUPS(Age:15-45)
SECOND HIGHEST RISK (Age: 60+)
YOUNG PROFESSIONALS
STUDENTS

7. Aasra Beneficiaries
In the past ten years since inception AASRA's services have
been accessed by telephone, face to face, email and letter
by over 3 lakh callers seeking active emotional support for
feelings of despair, depression and suicide. The numbers
keep increasing year after year. There has been an
exponential increase in the number of callers since Aasra
became 24x7.

8. Awards and Citations
 After ten years of consistent high quality service and as a
culmination of outstanding efforts in the field of suicide
prevention, in January, 2006, AASRA was awarded the
Maharashtra Ratna Gaurav Puraskar, (awarded to NGO's,
activists, personalities of repute) by the Shiv Sangram
Pratisthan, devoted to pursuing, upholding and
commending the ideals of Shivaji Maharaj.
 AASRA volunteers accepted the award from noted social
activist Ahilyabai Rangnekar and Minister of state for
forests, Shri Babanrao Pachpute.

9. What I Did As Part of the
Organization
•A Part of the organizing committee for the even
commemorating World Suicide Survivor Day
•Made Posters
•Did Research and Prepared collateral for the NGO
•Made a Magazine for them
•Get Sponsorship for the magazine as well as the NGO
•Contact Organizations for permission to hold outreach
programs and Coping Workshops

10. Some Posters in the Series “Know The Symptoms”

12. The Series
The Series was
basically a set of
posters which
were meant to
spread awareness
about the
different
symptoms to
look out for,
regarding
Depression and
Suicidal
Tendencies.

16. Some Awareness Posters

17. Stats Poster Series

19. Poster for two columns in Magazine

20. Why?
These two posters
were a part of the
social media
campaign as well
as an integral
feature of the
magazine.
Our intent was to
facilitate
interaction with
our target audience
and build trust.