Scrum works because the product owner gets to drive. Discover the process of successful agile scrum for agencies, from methodology and project management, to timeline and budget.

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Agile Scrum
An Introduction to
Flexible Project Management
for Product Owners
“Agency”
^

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Welcome

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How did we!
get here?

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Background:
14 Developers
2 UX Specialists
2 Project Managers
Specializing in Drupal since 2009.

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ACME Co.

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Prototyping and Design!
Creating Our Roadmap

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Development!
Driving to Our Destination

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Development!
Driving to Our Destination

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Development!
Driving to Our Destination

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*not entirely scrum
Scrum*

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Agile Scrum
“Agency”
^
• Product Owner!
• Rituals / Methodology!
• Budget and Timeline!
• Project Management

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The Product Owner
Gets to Drive
Scrum Works Because:

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Product Owners!
have a lot of!
responsibility.

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Product Owners!
have a lot of power.

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Product Owners!
may stumble a bit!
at first.

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Great Product
Owners are…
Scrum Works Because:

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…available, NOT hands off.
vs.

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vs.
…the representative, NOT a committee.

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…(not necessarily) technical.
vs.

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Rituals and Stories!
Keep Everyone
Informed and
Accountable
Scrum Works Because:

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1 Agile Scrum: Stakeholders contribute feature requests
Stakeholder
Stakeholder
Stakeholder
Stakeholder
Product
Owner
Widgets!
!
Membership!
!
Events!
!
E-commerce!
!
Admin!
!
Special Feature!
!
Integration
Product Vision

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Widgets!
!
Membership!
!
Events!
!
E-commerce!
!
Admin!
!
Special Feature!
!
Integration
2 Agile Scrum: Dev Team Creates & Sizes Stories
Product
Owner
Scrum
Master
Developer
Developer
Developer
Project
Manager
Product BacklogProduct Vision
13
Sized by dev
team
1
2
2
3
5
1
1
0
21
User Stories

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As a user, I want to be able to
login so that I can begin to use
the app.!
2 Agile Scrum: Dev Team Creates & Sizes Stories
Product Backlog
1
2
2
3
5
1
1
0
21
13
User Stories
Vertically sliced stories:

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Vertically Sliced Stories

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Widgets!
!
Membership!
!
Events!
!
E-commerce!
!
Admin!
!
Special Feature!
!
Integration
3 Agile Scrum: Product Owner Prioritizes Stories
Product
Owner
Scrum
Master
Developer
Developer
Developer
Project
Manager
Most-defined˝
at top of list… ˝
least-defined˝
at bottom
Product Backlog
Prioritized by
Product Owner User Stories

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4 Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result
Product
Backlog
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Planning
Meeting

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Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result
Product
Backlog
Sprint
Backlog
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Planning
Meeting
4

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Product Backlog
1
2
2
3
5
1
1
0
21
As a user, I want to be able to
login so that I can begin to use
the app.!
!
How to demo:!
1. Visit site!
2. Click “login” link on page!
3. Enter username and password!
4. Verify that user dashboard now displays
13
User Stories
Acceptance Criteria:
Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result4

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Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result
Product
Backlog
Sprint
Backlog
Sprint
Developer
Developer
Developer
3-week Duration
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Planning
Meeting
4

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Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Planning
Meeting
Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result
Sprint
Backlog
Daily
“Standup”
Sprint
Developer
Developer
Developer
Scrum
Master
Project
Manager
3-week Duration
Product
Backlog
4

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Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result
Sprint
Backlog
Sprint
Release-able
Code
Developer
Developer
Developer
3-week Duration
Daily
“Standup”
Scrum
Master
Project
Manager
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Planning
Meeting
Product
Backlog
50 point
velocity
4

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Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result
Sprint
Backlog
Sprint
Release-able
Code
Developer
Developer
Developer
3-week Duration
Daily
“Standup”
Scrum
Master
Project
Manager
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Planning
Meeting
Product
Backlog
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Review
Meeting
50 point
velocity
4

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Agile Scrum: Sprint Backlog, Sprint, Daily Scrum, Result
Sprint
Backlog
Sprint
Release-able
Code
Developer
Developer
Developer
3-week Duration
Daily
“Standup”
Scrum
Master
Project
Manager
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Review
Meeting
Product
Backlog
Product
Owner
Scrum
Master
Project
Manager
Developer
Developer
Developer
Sprint
Planning
Meeting
Repeat
50 point
velocity
Commit to 50
points worth of
new stories
4

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It Gives a Greater
Visibility of Timeline
and Budget
Scrum Works Because:

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As a user, I want to be able to
login so that I can begin to use
the app.!
!
How to demo:!
1. Visit site!
2. Click “login” link on page!
3. Enter username and password!
4. Verify that user dashboard now displays
Sizing Stories:
2 Agile Scrum: Dev Team Creates & Sizes Stories
Product Backlog
1
2
2
3
5
1
1
0
21
13
User Stories
13

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Sizing, like Poker…!
Few People and Blinded

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Product Backlog
13
Assume total
points on
backlog =
3001
2
2
3
5
1
1
0
21
6 Agile Scrum: Forecasting Completion
1

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
$10k$10k$10k$10k$10k$10k

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
Estimated
$10k$10k$10k$10k$10k$10k

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
Actual
Estimated
$10k$10k$10k$10k$10k$10k

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
Actual
$10k$10k$10k$10k$10k$10k

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Product Backlog
13
Total
points on
backlog =
3001
2
2
3
5
1
1
0
21
6 Agile Scrum: Forecasting Completion
1 …after 2
sprints, we
know our
velocity is
50…
2

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
Actual
Estimated
$10k$10k$10k$10k$10k$10k

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Product Backlog
13
Total
points on
backlog =
3001
2
2
3
5
1
1
0
21
6 Agile Scrum: Forecasting Completion
1 …after 2
sprints, we
know our
velocity is
50…
2 Therefore, we can
forecast completion
of all stories in 300/50
= 6 sprints.˝
Total Estimated
Budget = $60,000
3

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
On-target
Ahead
of target
Ahead
of target
Ahead
of target
On-target
$10k$10k$10k$10k$10k$10k

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
On-target
Behind
target
Behind
target
Behind
target
On-target
$10k$10k$10k$10k$10k$10k

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The Product Owner
Gets to Drive
Scrum Works Because:

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As a user, I want to be able to
login so that I can begin to use
the app.!
!
How to demo:!
1. Visit site!
2. Click “login” link on page!
3. Enter username and password!
4. Verify that user dashboard now displays
Removing Stories:
13
2 Agile Scrum: Dev Team Creates & Sizes Stories
Product Backlog
1
2
2
3
5
1
1
0
21
13
User Stories

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0 pts
75 pts
150 pts
225 pts
300 pts
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5
Actual
Estimated
$10k$10k$10k$10k$10k$10k

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The Product Owner
Gets to Drive
Scrum Works Because:
Wait, what do you even
need a PM for?

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ScrumMaster!
and Facilitator

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Reporter

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Champion

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Instigator

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Wet Blanket

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Which do you want?!
Which do you need to be?

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Agile Scrum
• Product Owner!
• Rituals / Methodology!
• Budget and Timeline!
• Project Management
“Agency”
^

59. astonishdesign.com