The Internet of Things(IoT) is on the threshold of bringing about a paradigm shift in the way marketers market. Find out how things are going to change in just a few years...

1. The Internet of Things
How will IoT transform marketing
and marketers
Author: Prayukth K V
Graphics: Prabahar Chitraikan
Jan 2015i

2. The Internet of Things
How will it look like a few years down?
 IoT will disrupt the established industry, individual behaviour and economic models
 Over 50 billion things will be connected to the Internet by 2020
 A third of them will be computers, smartphones, tablets, and TVs.
 The remaining will be sensors, actuators, and intelligent devices that monitor,
control, analyze, and optimize our world
 New privacy and data security standards to emerge
 IoT will be the largest device market in the world
 Common standards and technologies will enable compatibility
 Drop in sensor prices, bandwidth availability, and smartphones and tablets sales to
drive growth
 Device shipments will reach 6.7 billion in 2019

3. The Internet of Things
What’s already connected?
Healthcare gadgets

4. So Marketers will now be able to…

5. The Internet of Things
Target better
 With more data on usage patterns through smart devices
 Through better behavioral and preference profile of the end customer
 Shorter product cycles with more focus on incorporating customer feedback
 Usage data will flow to the product and marketing teams simultaneously
 This means products will be more in-line with what customers expect
 Makes it easier to sell with the right messages
 IoT will also be able to indicate the position of a prospect in the buying cycle more
accurately
 Analytics driven campaigns that are based on millions of data points will become
the norm

6. The Internet of Things
Analyze better
 CRMs are turning into analytical engines
 Some of them will be able to predict buying cycles thanks to the rich and accurate
data flowing through them
 Better understanding of prospect and customer sentiment
 Even mundane devices will become important thanks to the data contained in them
 Devices become the new sources of value in delivering personalized customer
experience
 Opportunity analysis will gain momentum
 Feedback conversions will rise
 Predicting long term buying patterns will be easier

7. The Internet of Things
What about someone called the customer?
 Marketers cannot assume unhindered access to customer data
 Customers will become more aware of the data they posses
 Customers will definitely control the flow of data from their devices
 Will be imperative to provide compelling value to customers to facilitate data sharing
 Customer data will continue to gather attention
 Marketers will continue to rely on Social media to generate insights into mass
behavior
 Early entry into the buying cycle
 Gamification?

8. The Internet of Things
Marketing impact
 Marketers will have to adapt faster
 Those who incorporate IoT in their marketing landscape faster will gain an unfair
advantage
 Big data is already helping marketers deal with huge volumes of information
 A new generation of marketers will shift completely to IoT-based marketing
 IoT will have a disruptive impact on marketing practices
 A new degree of complexity could arise; even with all the insights generated through
IoT
 Specialized IoT CRMs will be developed with active involvement of marketers

9. The Internet of Things
Marketing opportunities
These will revolve around data generated by four strategic categories
 Enablers” that develop and implement the underlying technology
 “Engagers” that design, create, integrate, and deliver IoT services to customers
 “Enhancers” that devise their own value-added services, on top of the services
provided by Engagers
 “Analyzers” tools that will crunch the data generated and prevent inundation

10. The Internet of Things
Marketing opportunities
 For some it will be all about data augmenting traditional marketing approaches
 For others it will be about the relationship insights
 For a few, it will be about opportunities
 Few others will try figuring out connected devices that lie outside data protection
and privacy standards
 The biggest opportunity however lies in gaining a “complete view of customer”
within and outside your product or service footprint

11. Thank You !!!
© Prayukth K V in.linkedin.com/in/prayukthkv