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HYPE │ Building your Online Buzz 12.05.08│Kevin Dugan, FRCH Design Worldwide What Can Social Media Do For You?
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Google Changes Everything
 
 
Resume vs. Google Out of context Context Increasing in relevance Quickly outdated First moment of truth/ make  or break First impression/ interview reinforces 24/7 10 seconds of attention ALL of your online activity Carefully selected professional highlights
Professional vs. Personal ,[object Object]
 
Distribution vs. Destination ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
mybarackobama.com 75% of Obama’s online community lives “off site”* *via www.slideshare.net/saydowin/obama-social
How-To in Three Steps
 
 
The Steps ,[object Object],[object Object],[object Object],[object Object]
What’s your passion?
New rules for new tools
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“ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” —  Charles Darwin
Now Let’s Get Funky!
Find me online. Start here: prblog.typepad.com
Image Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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What can social media do for you?

Editor's Notes

  1. I’m honing in on personal brands and social media as I’ve helped build my own brand using social media. And who better to use as an example of a personal brand than Cincinnati’s own Bootsy Collins? He’s original, he’s interesting, it’s Friday and he’s even a client of Jackie’s.