Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Benefit segementation

8,378 views

Published on

consumer behaviour

  • ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ I love this site. It always finds me the best tutors in accordance with my needs. I have been using it since last year. The prices are not expensive compared to other sites. I am glad I discored this site:)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you are looking for trusted essay writing service I highly recommend ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ The service I received was great. I got an A on my final paper which really helped my grade. Knowing that I can count on them in the future has really helped relieve the stress, anxiety and workload. I recommend everyone to give them a try. You'll be glad you did.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I have always found it hard to meet the requirements of being a student. Ever since my years of high school, I really have no idea what professors are looking for to give good grades. After some google searching, I found this service ⇒ www.HelpWriting.net ⇐ who helped me write my research paper.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • There is a useful site for you that will help you to write a perfect and valuable essay and so on. Check out, please ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Eat THIS "prickly flower" to crush food cravings. Ugly plant kills sugar & carb cravings instantly ✄✄✄ https://url.cn/5yLnA6L
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Benefit segementation

  1. 1. BENEFIT SEGEMENTATION PRODUCT TOOTHPASTESubmitted To :- Submitted By:-Prof. Christopher Doyle Preeti Yadav 0111PG038
  2. 2. OBJECTIVE• Identity the implications for using benefit segmentation to market the different brands of TOOTHPASTE (Low involvement Product)
  3. 3. SENSODYNE• Targeted all ages.o For sensitive teeth.o Stop gum bleeding.o Can eat or drink hot or cold foods.o Protect 24* 7 from germs.o Fresh breath .
  4. 4. PEPSODENT G+• Targeted children .o Sweet in taste.o Fight with germs.o Good color.o Fresh breath.o Feel happy.o Clean teeth.
  5. 5. CLOSE UP• Targeted Youth.o Freshness and Taste.o Feel confident – close to their preferred sexes.o Attractive advertisement.o Clean Teeth.o Color, Packaging, Price.
  6. 6. COLGATE• Targeted all ages.o Strong teeth and gum.o Protect 24*7 from germs.o Prevent from cavity.o Feel fresh and clean teeth.o Old brand and easy available.
  7. 7. MESWAK• Targeted 25+ people.o Made by natural herbs.o Good for diabetic patients.o Feel fresh and clean teeth.o Satisfaction.o Replacement for neem.
  8. 8. TOOTHPASTE BENEFITSEGEMENTATION
  9. 9. Benefit Sought Demographic Behavioral Psychographic Favored Brand Characteristics Characteristics CharacteristicsLow Price Males Heavy Users Price-conscious Babool,(Economy) Independent MeswakDecay Big Families Heavy Users Traditional Colgate,Prevention Health – Sensodyne(Medicinal) ConsciousBrightness of Teens, Smokers Outgoing Colgate Promiseteeth (Cosmetic) Youngsters Fun loving Close - Up ActiveGood Flavor Children Mint lovers, Self- Pepsodent G +,(Taste) involvementGentler Love to taste fun, dependent Just for KidsToothpaste on mother for good habitsMouthwash Youngsters, Want Intimacy Self – Close – Up Teens & togetherness involvementFresh Breath Families Multiple Value for Money AquafreshWhiter teeth Benefits
  10. 10. FINDINGS• Brands commonly used are:- Colgate, Pepsodent, Close-Up• Other brands that consumer recall are:- Sensodyne, Babool, Meswak, Amway, Dabur• Some of the reasons given by the consumer for choosing their preferred brands of toothpaste were:- Good Cleaning Power, Habit, Brand Loyalty, Color, Taste, Flavors, Prevent Bad Breath, Cavity Protection
  11. 11. Cont…• Some additional features that the consumers said that they might want in their toothpaste are :- Lower Price, New Flavors, Refreshing Breath, Anti Bacterial Protection, Change of Color• The factors that consumers thought are influential in buying toothpaste in general are :- Advertisements, Family Influence, Packaging, Personal Experience, Cleanliness, Whitening, Freshness, Taste, Dentist, Price, Protection, Availability
  12. 12. Thank You

×