How to get media attention for your startup. Do's and don'ts of getting media for your company. How to pitch, build a good story and how to create long lasting relationships with journalists.

1. GOT MEDIA?
How to get startup media attention
Voigtländer. What else? / David Sonnweber ©
Alex Barrera (@abarrera)
#SouthSummit @Spain_StartUp

2. Too much noise
Phone Home / Scotty Perkins ©

3. Be Different
Cat eyes - II (heterochromia) / Abhijit Naikdesai ©

4. Don’t wait until product launch

5. Make noise from day 1
+ / Sasha Leahovcenco ©

6. Don’t bullshit me
Holidays are coming… / Rangizzz ©

7. Understand your enemy

8. Create media relationships
Night smiles / Pierre Bodilis ©

9. In da club / Philip Claeys Photography ©

10. Know what we write about
A world that used to be / Caras Ionut ©

11. No time, so don’t push me bro
Ice cave / Brynjar ©

12. Understand editorial guidelines
Eggravator/ Vinni (Øyvind) Vigdal ©

13. SHOW ME THE MONEY

14. Product details aren’t story

15. Being born isn’t news
Litle girl / Tetyana Moshchenko ©

16. Give me a STORY
WallE - Whose is this pencil? / MindPrint ©

17. It’s not about YOU
Danbo, WallE & Heroes - Want to hear my story? / MindPrint ©

18. What is a story?
Steve Jobs / Ryan Katsanes ©

19. DON’Ts
Danger! / Adam Stevens Follow ©

20. Don’t make me research you
Young Sherlock / Maria Gray ©

21. Don’t send me a gigantic email
The Heaviness of Memories / Amelia Fletcher ©

22. Why should I care?
Traintrip / Adrian Sommeling ©

23. It’s not about product features!
Unlimited playground / Tristan Shu ©

24. Don’t give deadlines
deadline / Kostis Sohoritis ©

25. Respect the embargos
έγινε / Kostis Sohoritis ©

26. Q & A
Alex Barrera (@abarrera)
alex@press42.com / alex@tech.eu#SouthSummit @Spain_ StartUp