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13 tips for pitching reporters

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Prezly

13 tips for public relations professionals on pitching journalists. If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.

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TIPSFOR PITCHING REPORTERS 13
Theseareone journalist’s impressionsof whatisgoodPR andbadPR Notthatjournalist
TIPSFOR PITCHING REPORTERS 13 MikalE.Belicove Forbescontributer It’stheadviceof
TIPSFOR PITCHING REPORTERS 13 Igetnolessthantwodozen emailsadayfrom outfitslike yours,seekingsomecoverage oftheircompanyorproductin anarticlethey’rehopingI’ll craftandthenpublish. THEPITCHESTHATI RECEIVEAREFATALLY FLAWED
TIPSFOR PITCHING REPORTERS 13
Referencesomeone else’sdatatoback upyourclaims tweettip
Don’ttellabout othercoverage ofyournews tweettip
Letmeknow whoyour competitorsare tweettip
Don’tgiveme thedetailsof yourcompany Xmasparty tweettip
Givemeplenty ofleadtime tweettip
Don’trelyona shotgunapproach tweettip
Personalize yourpitch tweettip
Don’tpuffup yourpressrelease tweettip
Keepinmindthe ‘Matthew effect’ moreinfo tweettip
Don’tpitch inpublic tweettip
Considermy workload tweettip
Don’tnitpick whenitcomes tocorrections tweettip
Helpme helpyou tweettip
TIPSFOR PITCHING REPORTERS 13 Ifyoufollow thesetips, youshouldfindthatyour relationshipwiththefolks whowriteforalivingwill improve. Andthatwillimproveyour company’searnedmedia.
Learnmore Presentationby Prezly Thetoolthathelpsyoushare storieswithyourmediarelations

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