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MEDIA

RELATIONS
FROM
INFLU
ENCER

RELAT
IONS
TO
prezly
Corporate storytelling
changed massively in
the past years
prezly
You’re missing out if you contact only the press
to share your news
prezly
Their newsrooms are going empty and their
influence is at an all-time low
Here’s why
7h TV, radio, print
2:50h digital
source 〉
prezly
DAILY MEDIA CONSUMPTION 2009
6h TV, radio, print
4:45h digital
1:30h social networking
source 〉
prezly
DAILY MEDIA CONSUMPTION 2014
-1h
+1:45h
prezly
To get stories told, brands need to reach both
traditional media and influencers on social media
Media
relations
Influencer
relations
1
2
3
4
prezly
Get to know your existing
contacts
Find influencers
Share shareable stories
Measure results & learn
How to
Get to know

your contacts
1
A rolodex
prezly
This is how 70% of media lists look like
Not much different from a rolodex
Oftentimes it’s just an email address with a beat
It’s called media
relations for a reason
Turn your email addresses into people
Do it as you go:
Inbox profiles via Rapportive
prezly
Follow them on social media
Read their updates every day
prezly
✔ Build multiple lists
✔ Keep them manageable
✔ Interact
✔ Combine strategic &
conversational msgs
Get an influencer CRM
Enrich your Excel list automatically

with Prezly
prezly
Also read the articles of your contacts
subscribe to updates of digital articles

in Feedly
prezly
Finding

influencers
2
Think beyond journalists
✔ Brand fans
✔ Employees
✔ Current & potential customers
✔ Bloggers & social influencers
prezly
prezly
Buzzsumo
Find social influencers on Twitter
Lissted Followerwonk
Handy services:
Share shareable stories
3
prezly
Think visually.
prezly
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
Multimedia content gets viewed
a lot more
9.7x
prezly
email

pitch
+

social
+

web
prezly
Publish stories on your

online newsroom.
Having social media press
releases makes it easy for
people to share your stories
and for people to find them
via search engines.
Traffic distribution on

social media newsroom
An example social media release
prezly
A PR CRM like Prezly automatically detects the
social profiles of your media contacts.
✔ High resolution photos
✔ Infographics
✔ Low resolution image previews
✔ One-click visual downloads
✔ Easy to share on social,
including visuals
✔ Works well on mobile devices
✔ Optimised for search engines
Publishing your story online

is just the first step.
prezly
Use a pitching tool that integrates

with your newsroom
prezly
An example multimedia pitch
prezly
✔ Personalised intro ✔ Multimedia previews
Measure results
4
prezly
Stop emailing in the dark
Track your email pitches to see

who’s interested in your stories.
prezly
There are many services that let
you track your emails
Sales tool for Gmail
All-purpose newsletter service
PR pitching tool
prezly
Learn which content works
Learn which contacts like your content
Measure to get better at media
relations in two ways
prezly
Learn which content works
How to make such dashboards
Build a dynamic dashboard to evaluate
outcomes of your content efforts
prezly
Learn which pitched content resonates
prezly
Track outreach with Prezly
prezly
Media
relations
Influencer
relations
1
2
3
4
prezly
Get to know your

existing contacts
Find influencers
Share shareable stories
Measure results & learn
twitter.com/prezly
prezly.com/blog
Follow us now
prezly
And external communication teams at brands
prezlyprezly
Check a recent case study
MEDIA

RELATIONS
FROM
INFLU
ENCER

RELAT
IONS
TO

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