Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
13. Do it as you go:
Inbox profiles via Rapportive
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14. Follow them on social media
Read their updates every day
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✔ Build multiple lists
✔ Keep them manageable
✔ Interact
✔ Combine strategic &
conversational msgs
15. Get an influencer CRM
Enrich your Excel list automatically
with Prezly
prezly
16. Also read the articles of your contacts
subscribe to updates of digital articles
in Feedly
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23. email
pitch
+
social
+
web
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Publish stories on your
online newsroom.
Having social media press
releases makes it easy for
people to share your stories
and for people to find them
via search engines.
Traffic distribution on
social media newsroom
24. An example social media release
prezly
A PR CRM like Prezly automatically detects the
social profiles of your media contacts.
✔ High resolution photos
✔ Infographics
✔ Low resolution image previews
✔ One-click visual downloads
✔ Easy to share on social,
including visuals
✔ Works well on mobile devices
✔ Optimised for search engines