The document discusses how to build relationships with influencers. It provides tips from various PR professionals, which include listening to influencers' needs, helping them without expecting anything in return, offering them opportunities to be sources or make connections, and investing in the relationship before asking them to promote brands or clients. The overall message is that influencer relations require sincerity, giving more than receiving, and developing long-term relationships through ongoing engagement and support.

1. influence
INFLUENCERS
How
to

2. Who is the most influential woman
?
in the world?
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3. Oprah
!
Top TV show
likes
followers
followers
10M
26M
3M
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4. There’s even an
Oprah effect
!
Brands that
Oprah endorses
turn into gold
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5. She propelled many authors: 55 million
books got sold
That’s one for every 6th American
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6. Who’s your Oprah?
Which influencers do
you want to amplify
your messages?
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7. And how can you
build a
relationship
with influencers,
when everyone else
is trying to do the
same thing?
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8. We asked
PR’s biggest
thought leaders

9. So many young PR pros
think, “That person will
never answer me.” First,
you never know if you
don’t try and secondly,
you’ll be surprised. So
find something in
common - a common
hobby, a blog, or a quick
question about the
industry—and go for it!
Gini Dietrich
@ginidietrich
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10. Print all the quotes
Download the
presentation
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11. Show clients how to share
the influencers' content,
promote their books and
speaking engagements, and
comment on positions the
influencers have taken on
controversial topics. I
receive dozens of pitches a
week, and I prefer they come
directly from the source, not
from a PR person.
Joan Stewart
@PublicityHound
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12. I’m amazed how so many PR
Pros talk about social
media, do a little dabbling
like some broadcast
tweets, but then resort to
old school email and
telephone pitching. You’ve
got to actually connect and
interact with influencers
and they will pay attention
to you.
David Meerman Scott
@dmscott
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13. Don't ask for something
right off the bat; that
turns people off. Do your
research, learn about
what makes these
influencers tick, and see
how you can help them
fill in the blanks.
Shonali Burke
@shonali
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14. Influencers have their own
agenda and goals, the
biggest of which is building
a thriving community.
Don’t expect to benefit from
their community unless you
are part of it first.
Carrie Morgan
@morgancarrie
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15. I use social media to listen to
what influencers need and see
how I can help. I've donated
goods to their event, or use
my connections to get them
some media buzz. Most often,
I simply introduce people to
each other, because I see that
they can further each other's
goals - this is underrated and
yet very much appreciated.
Elena Verlee
@ElenaVerlee
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16. The placements come when
you have the relationship, so
treat them like a friend. Be
helpful to them in ways that
have nothing to do with your
client or brand. Over time,
those influencers will like
and respect you for not
trying to use them.
Jason Falls
@JasonFalls
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17. Offer them a media
opportunity as a source in an
article you're writing
(because they're the right fit)
or connect them with a
journalist who needs their
point of view. Invest in the
‘emotional bank account’
before asking for something
first, even if it's to be part of
a paid campaign.
Sarah Evans
@prsarahevans
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18. Influencer relations isn't
that different from media
relations, or that different
from relationships in
general - you have to pay
attention, be sincere, and
give more than you expect
to get.
Christine Perkett
@missusP
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19. Listen. It's as simple as
that, listen and stop
talking and pitching and
actually listen and hear
what the other person
wants. It's a relationship,
albeit a working one, and
it's a two-way street. So
stop and listen and find out
what the person wants.
Jeremy Pepper
@jspepper
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20. Presentation by
A better way to share multimedia
stories with influencers.
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21. Want more?
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