Visual content such as images and videos gets significantly more engagement on social media and receives more views on articles and press releases compared to text-only content. Editors have requested that PR professionals include visual elements like photos and videos with their news releases. Including multimedia attachments gives journalists more materials to be successful in their work and increases the coverage a client will receive.

1. PRvisual
why you
need

2. Visual content gets shared more

3. Visual content gets shared a lot more

4. Editors also know that

5. I begged, begged, PR professionals to
send video and multiple photos with
their news releases.
“ Clay Morgan,
Former editor, The Daily News Journal
source 〉

6. Here are the numbers

7. Tweets with images
get more clicks, favorites and retweets
+18%
+89%
+150%
source 〉

8. Facebook posts with images
get more likes and comments
+53%
+104%
source 〉

9. Articles with images
get viewed more
+94%
+150%
source 〉

10. Press releases with multimedia
get viewed more
source 〉
+77%
+48%+
+ +
+20%
+14%
= Attachments, soundbites, charts, interactive,…

11. The more you can give journalists what
they need to be successful, the more
coverage you’ll get for your clients

12. Learn all about visual press releases

13. The
ULTIMATE
GUIDE
to
VISUAL
PRESS
RELEASES
read our
blog post

14. Get a multimedia PR pitching tool

15. Get a multimedia PR pitching tool
prezly.com