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Trendovi (online) 
komunikacije 
Čemu služe? 
Dragan Varagić 
www.draganvaragic.com
DISRUPT
Communication Change 
Credits @chiefmartec
We tend to overestimate the 
effect of a technology in the 
short run and underestimate 
the effect in the long run. 
– Am...
Marketing + PR Change
Marketing + PR Change
In 2009, Google ran 
approximately 12,000 
experiments. 
Only about 10% of 
them led to business 
changes. 
Credits @chief...
In 2009, Google ran 
approximately 12,000 
experiments. 
Only about 10% of 
them led to business 
changes. 
Credits @chief...
Communication = Mkt + PR 
Analytics shapes perceptions. 
Automation guides processes. 
Optimization hones tactics. 
Listen...
Marketing 
5 Meta-Trends 
Credits @chiefmartec
DON’T CALL THEM CONSUMERS –THEY SHARE 
AND MAKE 
People are consuming less, instead they are using marketplaces to 
re-use...
Customers Change
Customers Change
© zuhalaydin.edublogs.org 
Empoyee Change
© zuhalaydin.edublogs.org 
Empoyee Change
Via Gerd Futurist.com
Perception Change
Perception Change 
Cordis.europa.eu 
3D Internet 
Hologram TV 2020
Credits KPCB
Trendovi (online) 
komunikacije 
Čemu služe? 
Dragan Varagić 
www.draganvaragic.com
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
Dragan Varagić, Trendovi online komunikacije
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Dragan Varagić, Trendovi online komunikacije

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Trendovi online komunikacije

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Dragan Varagić, Trendovi online komunikacije

  1. 1. Trendovi (online) komunikacije Čemu služe? Dragan Varagić www.draganvaragic.com
  2. 2. DISRUPT
  3. 3. Communication Change Credits @chiefmartec
  4. 4. We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. – Amara’s Law
  5. 5. Marketing + PR Change
  6. 6. Marketing + PR Change
  7. 7. In 2009, Google ran approximately 12,000 experiments. Only about 10% of them led to business changes. Credits @chiefmartec
  8. 8. In 2009, Google ran approximately 12,000 experiments. Only about 10% of them led to business changes. Credits @chiefmartec
  9. 9. Communication = Mkt + PR Analytics shapes perceptions. Automation guides processes. Optimization hones tactics. Listening directs engagement. Targeting defines segments. CRM structures relationships. Credits @chiefmartec
  10. 10. Marketing 5 Meta-Trends Credits @chiefmartec
  11. 11. DON’T CALL THEM CONSUMERS –THEY SHARE AND MAKE People are consuming less, instead they are using marketplaces to re-use and recycle. Those that can make will build. People can now re-use goods using Nextdoor.com and Yerdle.com and gift to friends. Techshop enables people to become Makers, building their own. The crowd is like a company. By Jeremiah Owyang Consumers Change
  12. 12. Customers Change
  13. 13. Customers Change
  14. 14. © zuhalaydin.edublogs.org Empoyee Change
  15. 15. © zuhalaydin.edublogs.org Empoyee Change
  16. 16. Via Gerd Futurist.com
  17. 17. Perception Change
  18. 18. Perception Change Cordis.europa.eu 3D Internet Hologram TV 2020
  19. 19. Credits KPCB
  20. 20. Trendovi (online) komunikacije Čemu služe? Dragan Varagić www.draganvaragic.com

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