2. What is MARKETING?
O Marketing is the process used to
determine what products or services may
be of interest to customers, and the strategy
to use in sales, communications and
business development. It generates the
strategy that underlies sales
techniques, business communication, and
business developments. It is an integrated
process through which companies build
strong customer relationships and create
value for their customers and for
themselves.
3. EXPERIENCE MARKETING
O Experiential marketing is a concept that
integrates elements of
emotions, logic, and general thought
processes to connect with the
consumer.
O The goal of experiential marketing is to
establish the connection in such a way
that the consumer responds to a
product offering based on both
emotional and rational response levels.
4. Using one or more of the
senses such as
touch, taste, smell, si
ght and hearing –
Experiential Marketing
seeks to establish a
touch point or
connection with the
customer - connections
in the form of
experiences that are
personal, memorable, in
teractive and emotional
in scope.
5. EXPERIENCE MARKETING ON
PRODUCTS & SERVICES
O Experiential Marketing can be easily be
combined with Word of Mouth Marketing
and affects can be astounding
O An experiential approach to launch a
brand may be more effective and
relevant than anything that television
advertisements can offer
12. IMPORTANCE AND BENIFITS
Importance's:
O Consumers are faced with more choices
O Brand image and customer loyalty translates into
sales.
O One-on-one interaction deepens relationships with
target audiences
Benefits:
O Leaves consumers with impressions they will never
forget.
O Attracts new customers with the creativity and
uniqueness of the plan
O Extends brand advertising / retail campaigns through
non-traditional marketing channels.
13. 3-D’s of CUSTOMER
EXPERIENCE
O DESIGN the right offers and
experience
O DELIVER these propositions
O DEVELOP their capabilities
