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MOST MEMORABLE


       FROM


   SXSW
   INTERACTIVE 2011
“The reason we're at SXSW, and
    the reason everyone else is here,
     is that it's the most concentrated
        influx of exciting, fun, early
       adopter, tech people who are
       willing to try out anything at
                  least once.”
                  Seth Priebatsch
@princess_misia
“The environment here
     (SXSW) is great because it is
       an environment that is
     dominated by nobody. The
     result is that you really get
      a lot cooking. I like that.”
                  Barry Diller
@princess_misia
“To succeed you need
       passion and a relentless
       will to chase the big idea,
           while having fun.”
                  Tim O’Reilly
@princess_misia
“Ronald Reagan is the ‘father
   of FourSquare’ because when
      the Navy put up the GPS
    system, he chose to keep it
        open to the public.”
                  Tim O’Reilly
@princess_misia
“I just want to live longer
    than Ray Kurzweil. I figure if
   he’s right, I’ll live forever, and
       if he’s wrong, it will be
                funny.”
                  Tim O’Reilly
@princess_misia
“When the Wall Street Journal
     and the Washington post start
     referring to people who don't
      use Facebook as 'Facebook
   refusionists,' that's when we start
   to realize how much we can't be
        disconnected from these
               networks.”
@princess_misia
                  Genevieve Bell
“It was Sumner Redstone
    who created the ‘content is
    king’ thing because he had
     content and he wanted to
             be a king.”
                  Barry Diller
@princess_misia
“We need an unambiguous
     rule that no one will step
    between the publisher and
           the consumer.”
                  Barry Diller

@princess_misia
“Don't invest in chasing
        crowds. Invest in ideas.”
                  Barry Diller


@princess_misia
“One of the reasons why I
    believe in God is that there
    is no other explanation for
    Apple's continuous survival
    than the existence of God.”
                  Guy Kawasaki
@princess_misia
“The ultimate response to
      ‘Thank You’ is ‘I know you
      would do the same for me’.
     Let people know that they
             owe you.”
                  Guy Kawasaki
@princess_misia
“You have to trust others
        before they trust you.”
                  Guy Kawasaki


@princess_misia
“You want the likability of
      Virgin, trustworthiness of
      Zappos and a product of
                Apple.”
                  Guy Kawasaki

@princess_misia
“The reason people love their
    parents is because they loved
       you first. Brands should
     consider the metaphor and
    give to their customers before
      asking things from them.”
                  Gary Vaynerchuk
@princess_misia
“Social media isn’t a fad
      because it is inherently
     human. Lots of companies
     are going to fail because
    they want to monetize first
     and offer value second.”
                  Gary Vaynerchuk
@princess_misia
“If content is king, context
               is God.”
                  Gary Vaynerchuk


@princess_misia
“Content calendars are like
     going to a cocktail party
          with a script.”
                  Gary Vaynerchuk


@princess_misia
“The mobile phone really
         acts as a cursor that
       connects the physical and
       digital worlds together.”
                  Marissa Meyer

@princess_misia
"Your campaign is not a
         booty call, it’s a long term
               relationship.”
                  Felicia Day

@princess_misia
"I believe strongly in being
     able to keep the Internet an
    open platform. The Internet is
    a beautiful place. We're living
     in the sundance of our time”
                  Felicia Day
@princess_misia
“It's not how big your fan
   base is that counts, it is how
   resonant you are with your
             fan base.”
                  Felicia Day

@princess_misia
“Mainstream is nothing
        anymore. Mainstream is
          whatever you are
            interested in.”
                  Felicia Day

@princess_misia
“It’s possible that in the
       future we might have to
     legislate what percent of a
       person’s body has to be
       organic to be a sentient
                being.”
                  Shane Kempton
@princess_misia
“Linux users are the
        flagellant monks among
                   us.”
                  Shane Kempton

@princess_misia
“Apple has always tried to create an
        emotional response. They’ve
   designed the software to make you
    feel a certain way. They use terms
     like ‘magical’ and ‘beautiful.’ The
   way Apple goes about controlling its
    ecosystem feels very much like the
    way the church controlled content.”
                  Shane Kempton
@princess_misia
“An Open Internet: The
          Last, Best Hope for
       Independent Producers.”
                  Al Franken

@princess_misia
“Entrepreneurs come from
     nowhere and change lives
           everywhere.”
                  Al Franken

@princess_misia
“It’s one Internet, folks. The news
      system now incorporates the
     people formerly known as the
    audience. Twitter and Facebook
         are hugely powerful as
          distributors of news.”
                  Jay Rosen
@princess_misia
“Bloggers are closer to Tom
      Paine than Bob Woodward is.”
                  Jay Rosen


@princess_misia
“When you can take an idea and
   put it out there and have people
    connect with it, respond to it or
      interact with it, and make it
    better, I think that's sort of the
   magic of the collective conscience
    of what we call the internets.”
                  Ashton Kutcher
@princess_misia
“Engagement is really what
     makes people lifelong
           donors.”
                  Leo Ramirez

@princess_misia
“Giving doesn't just feel
         good, it is a really good
           business strategy.”
                  Blake Mycoskie

@princess_misia
“When you incorporate
       giving into your business,
       you attract and maintain
           the most amazing
       employees in the world.”
                  Blake Mycoskie
@princess_misia
“When you incorporate
    giving into your business in
          an authentic and
       transparent way, your
      customers become your
          best marketers.”
                  Blake Mycoskie
@princess_misia
“The next 12 months for TV interfaces:
     way more personalization. Although
       the barriers are who shares who’s
     data with who. We’ll see it at the app
       and platform level. Across multiple
       devices. But (the questions remains)
      can TV be made more relative to the
     household based on all of the data?”
                  David Maher Roberts
@princess_misia
“What makes the world
       work, what makes things
         better, is passionate
             virtuosity.”
                  Bruce Sterling

@princess_misia
“Facebook and Wikileaks
      have more political clout
    than State Department and
       Pentagon combined.”
                  Bruce Sterling

@princess_misia
“A futurist is criticizing
      what is not yet invented.”
                  Bruce Sterling


@princess_misia
“People under 25 are the
    victims of a decaying status
     quo. It's a gerontocracy.”
                  Bruce Sterling

@princess_misia
“Be realistic. Demand
                impossible.”
                  Bruce Sterling


@princess_misia
THANK
                    YOU!

                  Marta Majewska
                   Porter Novelli
                  @princess_misia
@princess_misia

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Most Memorable Quotes from SXSW 2011

  • 1. MOST MEMORABLE FROM SXSW INTERACTIVE 2011
  • 2. “The reason we're at SXSW, and the reason everyone else is here, is that it's the most concentrated influx of exciting, fun, early adopter, tech people who are willing to try out anything at least once.” Seth Priebatsch @princess_misia
  • 3. “The environment here (SXSW) is great because it is an environment that is dominated by nobody. The result is that you really get a lot cooking. I like that.” Barry Diller @princess_misia
  • 4. “To succeed you need passion and a relentless will to chase the big idea, while having fun.” Tim O’Reilly @princess_misia
  • 5. “Ronald Reagan is the ‘father of FourSquare’ because when the Navy put up the GPS system, he chose to keep it open to the public.” Tim O’Reilly @princess_misia
  • 6. “I just want to live longer than Ray Kurzweil. I figure if he’s right, I’ll live forever, and if he’s wrong, it will be funny.” Tim O’Reilly @princess_misia
  • 7. “When the Wall Street Journal and the Washington post start referring to people who don't use Facebook as 'Facebook refusionists,' that's when we start to realize how much we can't be disconnected from these networks.” @princess_misia Genevieve Bell
  • 8. “It was Sumner Redstone who created the ‘content is king’ thing because he had content and he wanted to be a king.” Barry Diller @princess_misia
  • 9. “We need an unambiguous rule that no one will step between the publisher and the consumer.” Barry Diller @princess_misia
  • 10. “Don't invest in chasing crowds. Invest in ideas.” Barry Diller @princess_misia
  • 11. “One of the reasons why I believe in God is that there is no other explanation for Apple's continuous survival than the existence of God.” Guy Kawasaki @princess_misia
  • 12. “The ultimate response to ‘Thank You’ is ‘I know you would do the same for me’. Let people know that they owe you.” Guy Kawasaki @princess_misia
  • 13. “You have to trust others before they trust you.” Guy Kawasaki @princess_misia
  • 14. “You want the likability of Virgin, trustworthiness of Zappos and a product of Apple.” Guy Kawasaki @princess_misia
  • 15. “The reason people love their parents is because they loved you first. Brands should consider the metaphor and give to their customers before asking things from them.” Gary Vaynerchuk @princess_misia
  • 16. “Social media isn’t a fad because it is inherently human. Lots of companies are going to fail because they want to monetize first and offer value second.” Gary Vaynerchuk @princess_misia
  • 17. “If content is king, context is God.” Gary Vaynerchuk @princess_misia
  • 18. “Content calendars are like going to a cocktail party with a script.” Gary Vaynerchuk @princess_misia
  • 19. “The mobile phone really acts as a cursor that connects the physical and digital worlds together.” Marissa Meyer @princess_misia
  • 20. "Your campaign is not a booty call, it’s a long term relationship.” Felicia Day @princess_misia
  • 21. "I believe strongly in being able to keep the Internet an open platform. The Internet is a beautiful place. We're living in the sundance of our time” Felicia Day @princess_misia
  • 22. “It's not how big your fan base is that counts, it is how resonant you are with your fan base.” Felicia Day @princess_misia
  • 23. “Mainstream is nothing anymore. Mainstream is whatever you are interested in.” Felicia Day @princess_misia
  • 24. “It’s possible that in the future we might have to legislate what percent of a person’s body has to be organic to be a sentient being.” Shane Kempton @princess_misia
  • 25. “Linux users are the flagellant monks among us.” Shane Kempton @princess_misia
  • 26. “Apple has always tried to create an emotional response. They’ve designed the software to make you feel a certain way. They use terms like ‘magical’ and ‘beautiful.’ The way Apple goes about controlling its ecosystem feels very much like the way the church controlled content.” Shane Kempton @princess_misia
  • 27. “An Open Internet: The Last, Best Hope for Independent Producers.” Al Franken @princess_misia
  • 28. “Entrepreneurs come from nowhere and change lives everywhere.” Al Franken @princess_misia
  • 29. “It’s one Internet, folks. The news system now incorporates the people formerly known as the audience. Twitter and Facebook are hugely powerful as distributors of news.” Jay Rosen @princess_misia
  • 30. “Bloggers are closer to Tom Paine than Bob Woodward is.” Jay Rosen @princess_misia
  • 31. “When you can take an idea and put it out there and have people connect with it, respond to it or interact with it, and make it better, I think that's sort of the magic of the collective conscience of what we call the internets.” Ashton Kutcher @princess_misia
  • 32. “Engagement is really what makes people lifelong donors.” Leo Ramirez @princess_misia
  • 33. “Giving doesn't just feel good, it is a really good business strategy.” Blake Mycoskie @princess_misia
  • 34. “When you incorporate giving into your business, you attract and maintain the most amazing employees in the world.” Blake Mycoskie @princess_misia
  • 35. “When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.” Blake Mycoskie @princess_misia
  • 36. “The next 12 months for TV interfaces: way more personalization. Although the barriers are who shares who’s data with who. We’ll see it at the app and platform level. Across multiple devices. But (the questions remains) can TV be made more relative to the household based on all of the data?” David Maher Roberts @princess_misia
  • 37. “What makes the world work, what makes things better, is passionate virtuosity.” Bruce Sterling @princess_misia
  • 38. “Facebook and Wikileaks have more political clout than State Department and Pentagon combined.” Bruce Sterling @princess_misia
  • 39. “A futurist is criticizing what is not yet invented.” Bruce Sterling @princess_misia
  • 40. “People under 25 are the victims of a decaying status quo. It's a gerontocracy.” Bruce Sterling @princess_misia
  • 41. “Be realistic. Demand impossible.” Bruce Sterling @princess_misia
  • 42. THANK YOU! Marta Majewska Porter Novelli @princess_misia @princess_misia