presentation deals on how archies ltd came into existence,about its owner and its products ,revenue,tagline and punchline of its common products

2. 2
 About Archies
 Origin of Archies
 History of Archies
 About the Founder of Archies
 Tagline
 About the products
 Products
 Punchline
 Owners
 Turnover

3. 3
 Archies Limited (earlier called Archies Greetings and Gifts
Ltd.) is an Indian company based in New Delhi Archies
Limited is in the business of manufacturing and selling
greeting cards and other social expression products such as
gifts and posters. Archies has a market share of about 50%
of India's greeting cards market.
 Archies has about 2000 outlets and franchisees, called
Archies Galleries, spread across 120 cities and 6 countries. It
has tie-ups and licensing arrangements for merchandising
characters such as Dennis the Menace and Disney
characters. It has arrangements with Paramount Cards Inc.,
Anne Geddes, and American Greetings, for greeting card
design and name use.

4. 4
Archies was the brainchild of Delhi-based Anil
Moolchandani (Anil), whose family business was
selling saris . His first order, worth Rs. 12 (now US$
0.25) came from a customer in Lucknow. The
business mounted, and in 1981, the company held
its first distributors' meet in New Delhi. In 1984,
Archies acquired its first foreign license from Walt
Disney. Mickey Mouse and Donald Duck began
appearing on Indian greeting cards.

5. 5
 Archies Greetings & Gifts Pvt. Ltd. was incorporated on 22nd May, and took over the
partnership firm. The Company was converted into a Public Limited Company. Subsequently a
fresh certificate of incorporation was issued on 7th April, 1995.
 The company entered into a technical collaboration with American Greetings Corp., USA for
designs. The items were sold under the brand name of 'Paper Rose‘
 In 1998 The Company appointed distributors in USA, UK and Canada. Besides the company has
14 franchisees outside India.
 Also, a very innovative system of recorder ticketing was introduced for effective inventory
control. Two such stores, one at Nagpur and the other at Delhi were opened in 1998
 The Company recently introduced cards in Indian language such as Marathi cards for
Sankranthi, Gurumukhi cards for Baisakhi and for Khalsa Tricentenary celebrations.
 Archies Greetings is a leader in the greeting cards segment. Besides, it manufactures stationery
and other gifts in 1999.
 Recently, Archies has introduced its millennium 2000 and vernacular cards in Marathi,
Sankranthi and Gurumukhi.
 Archies Greetings & Gifts Ltd (AGGL), a Delhi-based company engaged in the greeting
cards and gifts business, has recently test launched its range of perfumes and deodorants for
men and women and also room fresheners as brand extensions in the gifts business.
 The Company has launched a new range of greeting cards which are in Hindi. It has introduced
a total of 45 designs in 2000.

6. 6
 Archies was the brainchild of Delhi-based Anil
Moolchandani (Anil), whose family business was selling
saris. In the late 1970s, he decided to buy and sell good-
quality posters through mail-order catalogs, advertised in
one of the popular magazines in those days,
 When the demand increased, he started getting posters of
film stars, natural sceneries and other subjects of interest,
printed by local printers.. Anil then decided to enter the
greeting cards business.
 He observed that in India, cards were typically sold out of
dusty shoeboxes marked 'Birthday' and 'Anniversary' kept
in the corners of stationery shops. In 1979, Anil and his
brother Jagdish Moolchandani (Jagdish) got 'Archies Gifts
& Greetings' registered as a partnership concern for
starting the greeting cards business. The name Archies
was chosen after Anil took a fancy to a neighbor's dog
named Archie. During a visit to South East Asia, Anil was
impressed with the exclusive greeting card shops offering
good ambience and soft backdrop music. He said, "The
card shops there were like a Raymond or Bata showroom
here. If we had to retail, we had to have a proper shop."
He decided to try out this concept in India as well, which
led to the launch of the first Archies' outlet in Delhi in
1984, named 'Gift Gallery...'

7. 7
"The Most Special Way to
Say You Care".

8. 8
 The Company operates through three segments: greeting
cards, stationery and gifts. The Company offers accessories,
bags and wallets, chocolates, clocks, gifts, greeting cards,
home decor, jewelry, kids’ stuff, perfumes, personalized
gifts, premium gifts, soft toys, stationery and watches. The
Company offers its products for various occasions . It offers
corporate gifts, which include corporate essentials,
stationery, greeting cards, gift hampers and home decor.

9. Greeting Cards
Decorative Mugs
Chocolates
Soft Toys Watches
Photo Frames

10. 10
Stationary Items Handbags Showpieces
Jewellery Perfumes Paper Bags

11. 11

12. 12

13. 13
Category of
Shareholder
No. of
Share-
holder
s
Total NO.
of
Share
s
Total No. of
Shares held in
Dematerialized
Form
Total Shareholding
as a % of total
No. of Shares
As a % of
(A+B)As a % of
(A+B+C)
Shares pledged or
otherwise
encumbered
Number of
shares As a %
of Total
No. of Shares
(A) Shareholding of Promoter and Promoter Group
(1) Indian
Individuals /
Hindu
Undivided
Family
8 20,454,600 20,454,600 60.55 60.55
Sub Total 8 20,454,600 20,454,600 60.55 60.55
(2) Foreign
Total shareholding
of Promoter
and Promoter
Group (A)
8 20,454,600 20,454,600 60.55 60.55

14. (B) Public Shareholding
(1) Institutions
Financial Institutions
/ Banks
3 81,085 81,085 0.24 0.24
Insurance Companies 1 75,000 75,000 0.22 0.22
Foreign Institutional
Investors
3 2,000 500 0.01 0.01
Sub Total 7 158,085 156,585 0.47 0.47
Individuals
- - - - - -
Individual
shareholders
holding
nominal share
capital up to
Rs. 1 lakh
14,829
9,577,318 9,258,266 28.35 28.35
Individual
shareholders
holding
nominal share
capital in
excess of Rs. 1
lakh
7
661,511 661,511 1.96 1.96
Any Others
(Specify)
240 694,617 694,117 2.06 2.06
Clearing
Members
121
306,340 306,340 0.91 0.91
Trusts 1 2,000 2,000 0.01 0.01
Others 5 225,710 225,710 0.67 0.67
Non Resident
Indians
113
160,567 160,067 0.48 0.48
Sub Total 15,422 13,167,31
5
12,834,258 38.98 38.98

15. 15
 During the year under review your Company recorded a turnover of
Rs.19630.89 Lacs as compared to Rs. 20127.74 Lacs in the previous financialyear,
down by 2.47%. The Net Profit for the same period stands at X524.24 Lacs as
against Net profit of Rs. 700.75 Lacs in the previousyear.
 In the challenging market scenario there has been slight dip in theSales and the
Profitability of the Company. The turnover of the companyconstitutes of:
 - The Turnover of the Gift segment is Rs. 12343.93 Lacs as compared to
Rs.12486.48 Lacs previous year, down by 1.14%.
 - The Turnover of the Greeting card segment is Rs. 4553.80 Lacs ascompared to
Rs. 4854.56 Lacs previous year, down by 6.20%,
 - The stationery sale is Rs. 2599.86 Lacs as compared to X 2613.29 Lacsin the
previous year, down by 0.51 %.
 The Company owned / managed stores have significantly contributedtowards
turnover and the profits.

16. 16