2.
Established at Sweden in 1947 by Erling Persson
Current CEO Karl- Johan Perrson
Cosmetics
H&M sells
Clothing
Accessories
Footwear
Branches in Asia and Europe- 76000 employees
Turnover in 2009- Rs.11,27,683.22 million
Philosophy- “To bring you fashion and quality at the
best price”
Biggest markets- UK, Sweden, Germany
3. Best Price
Few Middlemen
Buy large volumes
Knowledge of design, fashion
Cost- conscious
Efficient distribution
Values
Simplicity, Team-spirit, Entrepreneurship,
Continuous improvement
4.
5. 1.
2.
Firm Infrastructure: H& M holds 2500 stores all
over in 44 markets. It has its operations in 25
countries with 16 Production offices. They
follow the strong values.
Human Resource Management: It is very
important to reach the goals. The Employees
satisfaction reflects the results and it is essential
of the growth of an organization. H&M believes
in team-work and make the workers to take
responsibilities of everything they do in the
company.
6. 3. Win-Win model: Employees the local people
and offer them to work in any place they wish
to in H&M.
4. Technology: Online shopping is available. The 1
advantage is, they keep attention to the
changing customer needs with the modern
designs And innovations.
5. Procurement: H&M need labor, material and
energy. It doesn’t own a factory or a unit,
which reflects its profit with a small change in
prices. But, it is able to switch suppliers for the
best quality at low price.
7. 1.
2.
Inbound Logistics: This includes material
handling, storage, transportation,
communication, testing , information systems.
It has production offices place the order with
the right supplier and a low price, but the best
quality.
Operations: The only thing which H&M makes
is design. It has 100-in house designers and 50
designers work with the patent. They create
fashionable clothes, seeking new trends in the
streets with the market analysis.
8. 3. Outbound Logistics: The Outbound they have
is the transportation, packaging,
communication. They don’t have own
suppliers, the way it handles its production is
Merchandise arrives Distribution Centre
Transferred to Stores
Unpacked- Allocated to Stores
Online- Goes to the customer
4. Marketing and Sales: Marketing is split into
Price, quality, commercials and location of
shops. It targets the medium class people
9. 5. Services: H&M has skilled and loyal employees
and kind consultants, who are available for the
help needed by the people. It also offers
product mending, which means, even after the
usage of the garment, one can bring that back
to the shop.
