2. How strongly does a particular SENSE come to mind in association with the brand How is the association, is it positive or negative? Is the association really distinctive and meaningful ? Does the association evoke memories and experience? 09/27/11 Thiyagarajar School of Management-Sensory branding
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15. A brand should stand for something that is meaningful to the target market 09/27/11 Thiyagarajar School of Management-Sensory branding
