This presentation is about employer branding and how to attract candidates focusing on HCL technologies in USA. It shows the techniques that can be used to market and do brand building for HCL in USA.

1. HCL
Infosystem &
Technologies
Employer Branding & Candidate
Attraction in USA

2. Target Audience
● Targeting cities with maximum IT
professionals - Silicon Valley, Washington
D.C., San Diego, Boston and Seattle.
● Engineers/IT professionals
● Students pursuing engineering

3. HCL’s Philosophy
‘Employees first, Customer
second’

4. Why Join HCL?
Become a part of our
‘ideapreneurship’ culture
Take your future with us
to another level
Work with Winners
Where Work = Fun
We Want
YOU

5. Innovations @ HCL
● Value Portal and MAD JAM - An idea exchange
platform for employees to encourage innovation &
ideas.
➔ 15,000 + employees involved in idea generation
➔ 20, 078 ideas generated till 30th June 2013
➔ Ideas implemented:4,539; Under implementation: 1,134
➔ Value generated: $264 Million

6. Be proud to be a part of HCL
● Bagged the prestigious Shiksha Ratan Award at the State Education Summit 2013 for Best
Smart Class Service Provider for its flagship product DigiSchool.
● Bagged the prestigious Golden Peacock Eco Innovation Award 2013 for eNBA project
during the 15th World Congress on Environment Management .HCL was honored for
providing IT Solutions to National Board of Accreditation which resulted in eco innovation, cost
saving and transparency in the accreditation process
● Won eINDIA Public Sector Enterprises Award 2013 for the project eProcurement by Indian
Railways.HCL was honored for automating the tendering process of Indian Railways which
reduced the procurement cycle time of material from 23 days to instantaneous .

7. Add Employee Testimonials -
Additions to Careers Website

8. Attracting Candidates
● Internship Portal - Developing a website
for interns, internship programs and
hiring managers at HCL.
● Advertising HCL Learning - Advertise the
certifications and further studies offered
by HCL to its employees on the careers
page.

9. ● Introduce ERP -
Introduce
Employee
Referral
Posters (ERP)

10. ● Recruitment video - Have an
effective combination of personal
interviews of employees on the
careers website.

11. ● Job Boards - Advertising
vacancies with popular job
boards
● Print Media Tie Ups
● College Tech events
● HCL Blog to discuss and
share innovations and
latest tech news

12. College Recruitment Campaigns
● Conducting workshops and guest lectures at
university campus offering engineering degrees.
● Conducting recruitment days for final year
engineering students and placement officers for
direct contact with HCL team.
● Invite engineering students to visit HCL facility to
meet senior management and gain HCL experience.

13. Digital Marketing
Search
engine
marketing
Social Media
Marketing
Content
marketing
Email
marketing

14. Social Media Marketing
● Reaching job seekers via Facebook, Twitter
& Google+
● Also, getting creative with exploring new
social media websites to reach job seekers
like Pinterest, Instagram, Vine, Reddit.

15. Employer branding with
● Social recruiting by targeted ads on your
employee’s page
● Display personalized job openings
● Use LinkedIn features to grow followers
base
● Branding with Linkedin’s Indemand
employers list based on interactions from
members

16. To Summarize
● Advertise HCL as a employee oriented employer
● Emphasising on benefits of joining HCL
● Advertise the HCL brand with all types of media
● Conduct workshops and recruitment events at popular
universities
● Advertise innovations by HCL employees and its
accolades

17. THE END
Made by - Priya Verma