Nutraceutical, a portmanteau of nutrition and pharmaceutical, refers to the food elements claiming to have a medicinal effect on human health. Conventionally, nutraceuticals came in general medicinal format like capsules, tablets or powder. Although of late, modern nutraceuticals started coming in various forms of foods; or are included in foods; or as a whole food itself. On the holistic basis, nutraceuticals are divided in three segments viz. functional foods, nutritional supplements and beverages. Functional food/medicinal food is any fresh/processed food laying claims of being health-promoting or disease-preventing product, beyond being the basic nutrient supplier. On the other hand, a dietary supplement/nutritional supplement/food supplement is an intermixture of various vitamins, minerals, and trace elements which are used for supplementing a person’s diet when it lacks the underlying elements or when their consumption is inadequate. In the report, the nutrition supplement market is covered at large. The current report provides a comprehensive analysis of the global nutrition supplement market along the with the regional dietary supplement markets of the US, India, China, Japan, Korea and Australia. Market dynamics such as the industry trends and developments; and industry growth drivers are discussed in detail. The nutrition supplement market of the US is fiercely competitive with several domestic and international players in fray to expand their market shares. The profiles of leading industry players’ viz. Atrium Innovations, Herbalife, NBTY and Glanbia are also included in this report.

1. Global Nutrition Supplement Market
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2013
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2. Executive Summary
Nutraceutical, a portmanteau of nutrition and pharmaceutical, refers to the food elements claiming to have a medicinal effect on
human health. Conventionally, nutraceuticals came in general medicinal format like capsules, tablets or powder. Although of late,
modern nutraceuticals started coming in various forms of foods; or are included in foods; or as a whole food itself.
On the holistic basis, nutraceuticals are divided in three segments viz. functional foods, nutritional supplements and beverages.
Functional food/medicinal food is any fresh/processed food laying claims of being health-promoting or disease-preventing
product, beyond being the basic nutrient supplier. On the other hand, a dietary supplement/nutritional supplement/food
supplement is an intermixture of various vitamins, minerals, and trace elements which are used for supplementing a person’s diet
when it lacks the underlying elements or when their consumption is inadequate. In the report, the nutrition supplement market is
covered at large.
The current report provides a comprehensive analysis of the global nutrition supplement market along the with the regional
dietary supplement markets of the US, India, China, Japan, Korea and Australia. Market dynamics such as the industry trends
and developments; and industry growth drivers are discussed in detail. The nutrition supplement market of the US is fiercely
competitive with several domestic and international players in fray to expand their market shares. The profiles of leading industry
players’ viz. Atrium Innovations, Herbalife, NBTY and Glanbia are also included in this report.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future
growth of the global nutritional supplement market. We employed various significant variables that have an impact on this industry
and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression
model, the relationship between several independent or predictor variables and the dependent variable was analyzed using
standard SPSS output, including charts, tables and tests.
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3. A dietary supplement, also termed as food supplement or nutritional supplement, is a concoction of
several vitamins, minerals, fiber, fatty acids, amino acids and other trace elements…
 The global nutrition industry includes dietary supplements, natural &
organic food and beverages, and functional foods and beverages. The
global nutrition industry registered a compound annual growth rate of
……..% and is anticipated to reach US$......... billion by 2012 from
US$..........billion in 2005.
The worldwide retail sales of dietary supplements registered a CAGR
of ……% and are estimated to reach US$......... billion by 2012 from
US$.......... billion in 2005.
The global sports nutrition market observed a robust growth trend
reaching US$......... billion in 2011 from US$........... billion retail sales
value recorded in 2002. The CAGR stood at ……….% over the period
cited. By 2013, the market is likely to reach US$...... billion.
2005 2006 2007 2008 2009 2010 2011E 2012E
US$Billion
Global Nutrition Industry (2005-2012E)
Global Retail Sales of Dietary Supplements (2005-2012E)
2005 2006 2007 2008 2009 2010 2011E 2012E
US$Billion
2009 2010 2011 2012E 2013E
US$Million
Global Sports Nutrition Market Size (2009-2013E)

4. Unlike drugs, supplements are not intended for treating, diagnosing, preventing, or curing diseases. ..
The US tends to be the largest and most mature sports nutrition
market all across the globe, claiming ………% share of global sales as
of 2011.
The US nutrition supplement retail sales have grown constantly at a
……….% CAGR over the last decade, increasing from approximately
US$...........billion in 2000 to US$...... billion in 2010. The sales further
rose to US$........billion in 2011 recording an increase of ………% over
the previous year.
As of 2011, in the Indian nutraceutical market, the dietary supplements
contributed the highest share of ……….% chiefly driven by the
pharmaceutical sector through vitamin and mineral supplements.
Indian Nutraceutical Market Share (2011)Nutrition Supplement Sales in the US (2007-2011)
)
Global Sports Nutrition Market Share by Region (2011)
2007 2008 2009 2010 2011
US$Billion
Dietary Supplements Functional Foods
Functional Beverages
USA Australia UK Brazil Japan
Canada Mexico Germany Italy France
Spain Russia Other

5. The nutrition supplement industry mainly consists of four major companies including Glanbia, Herbalife,
Atrium and NBTY
For the year 2012, Japan’s health food market is estimated to be
US$....... billion or JPY……….. billion, recording a modest increase of
…………% approximately in terms of local currency over 2011 revenues.
Korean food supplement market increased at a remarkable pace over the
four year period spanning from 2008 to 2011. The CAGR was an
impressive ……….%. On y-o-y basis, the market observed a substantial
increase of ……..% approximately reaching US$...... billion in 2011 as
compared to the US$........ billion revenues generated in 2010.
Australian dietary supplement sales through grocery channel reached
US$.......... million or AUD……….. million in 2012, recording ……% growth
as compared to 2011 sales. Volume growth followed a similar trend,
increasing ………..% in 2012, cycling ………% in 2011.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
2008 2009 2010 2011
Billion
Billion
US$ (LHS) KRW
Korean Food Supplement Market (2008-2011)
2008 2009 2010 2011 2012E
Billion
Billion
US$ (LHS) JPY
Japan’s Health Food Market (2008-2012E)
2008 2009 2010 2011 2012
Million
US$ AUD
Australia’s Dietary Supplement Grocery Channel Annual Sales
(2008-2012)

6. Table of Contents
1. Nutritional/Dietary Supplements
1.1 Overview
1.2 Supply Chain Analysis
2. Nutrition Supplement Industry
2.1 Global Nutrition Supplement Market
-Market Overview
-Market Value
2.1.1 Global Sports Nutrition Supplement Market
-Market Value
-Geographic Breakdown
-Market Segments
2.2 Regional Nutrition Supplement Markets
2.2.1 The US
-Market Value
-Product Segments
-Distribution Channels
- Practitioner Channel
2.2.2 India
-Market Value
-Product Segments
2.2.3 China
-Market Overview
-Imports & Exports
2.2.4 Japan, Korea and Australia
-Market Overview
-Market Value
List of Charts & Tables
List of Charts
Nutrition Supplement Requirement
Nutritional Products Supply Chain
Global Nutrition Industry (2005-2012E)
Global Retail Sales of Dietary Supplements (2005-2012E)
Global Sports Nutrition Market Size (2009-2013E)
Global Sports Nutrition Market Share by Region (2011)
Global Sports Nutrition Revenue Share by Product (2013E)
Nutrition Supplement Sales in the US (2007-2011)
The US Nutrition Supplement Market by Product (2011)
The US Nutrition Supplement Market by Product (2017E)
US Supplement Retail Sales by Channel (2017E)
The US Practitioner Channel Supplement Sales (2007-2013E)
Integrative Medicine Supplement Share in the US (2011)
The US Integrative Practitioner Supplement Market by Category (2011)
The US Naturopath Supplement Sales (2007-2013E)
The US Ayuvedic Supplement Sales (2007-2013E)
Indian Nutraceutical Market Share (2011)
Indian Nutraceutical Market Size (2011 & 2016E)
Indian Nutraceutical Market Size by Segment (2011 & 2016E)
Japan’s Health Food Market (2008-2012E)
Korean Food Supplement Market (2008-2011)
Australia’s Dietary Supplement Grocery Channel Annual Sales (2008-2012)
Penetration of Nutrition Supplements (2011)
Global Urban Population (2005-2011)
The US Urban Population (2007-2012F)
Global Ageing Population (2005-2013F)
The US Ageing Population, 50-84 Years (2007-2013F)
Global Healthcare Spending (2005-2015E)
The US Healthcare Expenditure per Capita (2007-2011)
Global Vitamin D Market (2007-2011)
Vitamin D Tests Penetration by Region (2011E)
The US Vitamin D Tests Market (2011E-2015E)
Europe Vitamin D Tests Market (2011E-2015E)
Brazil Vitamin D Tests Market (2011E-2015E)

7. 3. Market Dynamics
3.1 Industry Trends and Developments
3.1.1 Focus on Infant Nutrition
3.1.2 Growing Acceptance of Dietary Supplements
3.1.3 Performance Nutrition Ingredients
3.1.4 Liquid Nutritional Supplements
3.2 Growth Drivers
3.2.1 Increasing Urban Population
3.2.2 Growing Ageing Population (+60 Years)
3.2.3 Rising Healthcare Expenditure
3.2.4 Penetration of Vitamin D Tests
4. Competitive Landscape
5. Company Profiles
5.1 Atrium Innovations Inc.
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
-Focus on Growth
-Expansion through Vertical Integration
5.2 Glanbia Plc.
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Corporate Development
-Sustainable Growth
5.3 NBTY Inc.
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Increasing Penetration in International Markets
-Focus on Profitability in Retail Operations
List of Charts
Atrium’s Revenue Share by Business Segments (2012)
Atrium’s Revenues and Net Income (2009-2012)
Glanbia’s Revenue Share by Business Segments (2012)
Glanbia’s Revenues and Profit (2009-2012)
NBTY’s Revenue Share by Business Segments (2012)
NBTY’s Net Sales and Net Income (2009-2012)
Herbalife’s Revenue Share by Business Segments (2012)
Herbalife’s Net Sales and Net Income (2009-2012)
The US Nutritional Supplement Market (2011-2015E)
List of Tables
Dietary Supplement Sales by Channel in the US (2011)
The US Nutrition Supplement Sales by Retail Channel (2011)
US Wholesale Supplement Sales (2011)
Integrative Medicine Supplement Sales in the US (2011)
Major Health Food Manufacturers in China
China Health Food and Ingredients Import & Export (2011)
Dependent & Independent Variables (2007–2011)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

8. 5.4 Herbalife Ltd.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Product Strategy
-Building Expertise in Distributor Base
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

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Vikas Gupta
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