More Related Content Similar to 77 Types of Content to Feed Your Audience (20) More from prnewswire (19) 77 Types of Content to Feed Your Audience1. 77 TYPES of CONTENT
to Feed Your Audience
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2. Your audience is
HUNGRY
for content,
but has
INDIVIDUAL
APPETITES
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3. Build a
DIVERSE MENU
OF CONTENT
to feed your audience’s
consumption preferences
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4. Start with the
4 BASIC FOOD GROUPS
of content creation
WORDS
STATIC
IMAGES
DYNAMIC
MULTIMEDIA INTERACTION
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6. WORD content types
• Articles
• Blog Posts
• Case Studies
• Cheat Sheets
• Checklists
• Collateral
• Company News
(Awards, Product
News, Personnel
Announcements,
Earnings)
• Customer
Feedback
(Questions, Kudos,
Testimonials)
• eBooks
• FAQs
• Guides
• How-to’s
• Interviews
• Lists
• Predictions
• Q&As
• Research Reports
• Reviews
• Tweets
• Tweet Story
Summaries
(Conversation,
Hashtag)
• White Papers
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8. STATIC IMAGE content types
• Candid Photos
• Charts & Graphs
• Collage
• Comics & Cartoons
• Creative Photography
(Instagram, Pinterest)
• Illustration/Art
• Infographics
• Listicles (Visualized Lists)
• Maps (Real or Fictional)
• Memes
• Professional Photos
(Portraits, Product Shots,
Corporate Offices)
• Screenshots
• Sketched Notes
• Stock Photography
• Timelines
• Visual Quotes
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10. DYNAMIC MULTIMEDIA content types
• Animated
Cartoons
• Animated Gifs
• Animated
Infographics
• Audiobooks
• Audio White
Papers
• Case Study Videos
• Demos
• Digital magazines
• How-to’s
• Interviews
• Typography
Animations
• Location Tours
• Music Videos
• Songs
• Parodies
• Podcasts
• Presentations
• Recorded
Webinars
• Slideshows /
Photo Galleries
• Spokesperson
Videos
• Storyboards
• Testimonials
• Video Stories
• Vines
• Vlogs
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12. INTERACTION content types
• Calculators
• Contests
• Games
• Live Stream Video
• Photo Sliders
(Before & Afters,
Comparisons)
• Polls
• Quizzes
• Roundtables
• Seminars
• Surveys
• Templates
• Twitter Chats
• User-generated Content
• Webinars
• Worksheets
• Workshops
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13. Mix “food group”
formats to build a
CONTENT MENU
that varies in
DIGESTIBILITY & TONE
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14. SNACKS
QUICK consumption
• One-bite Info
• Social Browsing
• Mobile Viewing
“Relieve
my
boredom”
content menu:
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15. SNACKS “Relieve
my
boredom”
content menu:
• Tweets• Candid Photos
• Comics & Cartoons
• Creative Photography
(Instagram, Pinterest)
• Memes
• Sketched Notes
• Timelines
• Visual Quotes
• Animated Gifs
• Photo Gallery
• Timelines
• Vines
• Polls
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16. STARTERS
TREND tracking
• Scannable Nuggets
• Broad Search Terms
• Following Influencers
“What’s
the
latest?”
content menu:
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17. “What’s
the
latest?”• Articles
• Blog Posts
• Case Studies
• Cheat Sheets
• Checklists
• Collateral
• News & Press
Releases
• Charts &
Graphs
• Infographics
• Listicles
STARTERS
content menu:
• Customer
Feedback
• Interviews
• Lists
• Predictions
• Q&As
• Twitter Story
Summaries
• Animated
Infographics
• Digital
magazines
• Interviews
• Typography
Animations
• Location Tours
• Maps
• Podcasts
• Presentations
• Spokesperson
Videos
• Storyboards
• Testimonials
• Vlogs• Calculators • Live Stream Video
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18. ENTREES
ANSWERS questions
• In-Depth Knowledge
• Specific Search Terms
• Longer Time Engaged
“Help me
solve my
problem”
content menu:
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19. “Help me
solve my
problem”
• eBooks
• Guides
• How-to’s
• Research Reports
• Reviews
• White Papers
• Audiobooks
• Audio
White
Papers
• Case Study
Videos
• Demos
• How-to’s
• Presentations
• Recorded
Webinars
ENTREES
content menu:
• Roundtables
• Seminars
• Templates
• Twitter Chats
• User-generated
Content
Add one or more visuals
to entrees for additional
flavor and appeal
• Charts & Graphs
• Collages
• Creative
Photography
• Illustration/Art
• Infographics
• Professional
Photos
• Screenshots
• Stock Photos
• Visual Quotes
• Webinars
• Worksheets
SIDES
DISHES
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20. DESSERTS
EMOTIONALLY driven
• Fun or inspiring
• Personal connection
“Entertain
me”
content menu:
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21. “Entertain
me”
• Blog Posts• Candid Photos
• Collage
• Comics &
Cartoons
• Creative
Photography
• Illustration/Art
• Listicles
• Memes
• Visual Quotes
• Cartoons
• Music Videos
• Songs
• Parodies
• Contests
• Games
• Live Stream Video
DESSERTS
content menu:
• Case Studies
• Photo
Galleries
• Podcasts
• Storyboards
• Video
Stories
• Vines
• Vlogs
• Photo Sliders
• User-generated Content
• Quizzes
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22. For more information,
read the companion blog post:
http://www.prnewswire.com/blog/77-types-
of-content-to-feed-your-audience-13145.html
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