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#PRBIGDATA
#PRBIGDATA
What are the changes in PR & marketing data?
Availability of high VOLUME and high COMPLEXITY of low level
data, due to changes in the process of information exchange –
(listening, sharing and analyzing information) at high SPEED.
2,265
Tumblr Posts
2,763
Instagram Posts
10,238
Tweets
2,434,173
Emails Sent
50,909
Google
Searches
108,978
YouTube Videos
Every second there are…
#PRBIGDATA
Agenda
PR Content
Big Data
PR Results
- Digital content strategy using big data
- Actionable PR & marketing goals
- Manage CMO’s, clients,
and stakeholder’s data
expectations
- Show effectiveness in
PR & marketing plans
- Measure and analyze results
#PRBIGDATA
WEBINAR:
“Generating Content
Discovery with Syndicated
Distribution”
Watch the Recorded Webinar Now
#PRBIGDATA
Not everything that counts can be
counted, and not everything that can be
counted counts.
Measure what matters
#PRBIGDATA
303333535864
585
@JW_Gordon
@name
@McK_mktgsales
@HugoSarrazin
@LareinaYee
@name
@davidedelman
@eric5555
Top 8: Avg monthly Twitter follower growth
Data
“My client CEO wanted
the entire senior team
to grill me. I showed up
with the article and it
really helped. It
changed the whole tone
of the conversation.”
Stories+
Impact is about data and stories
#PRBIGDATA
Percent of interviewed authors
Aware-
ness
Generates conference invite
Helps maintain existing relationships
Builds awareness
Competitive differentiator
Client drives conversations/confirms
engagements
Anecdotes  “Anecdata”
Invites to speak with clients
Builds credibility
Outreach from client
Secure client attendance at
internal events
Consi-
deration
Evaluation
#PRBIGDATA
Web
traffic
Share of
voice
Video
Site
visitor
survey
Testing
Social
media
Author &
speaker
interviews
A 360o view
of impact
Newsletter
It requires a lot of things coming together
#PRBIGDATA
#PRBIGDATA
#PRBIGDATA
#PRBIGDATA
WEBINAR:
“Generating Content
Discovery with
Syndicated
Distribution”
Watch the Recorded Webinar Now
Watch the recorded
webinar for more,
including insights from
Jennifer Smiga of
Marketing Rival and
Barr Seitz of McKinsey
& Company.

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