Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crisis Communications Planning in the Social Media Age

Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place.

Learn:
-The different components of an effective crisis communications plan
-How to minimize the chance of a crisis
-Proving the value of your crisis communications plan

  • Login to see the comments

Crisis Communications Planning in the Social Media Age

  1. 1. #CRISISCOMMS @PRNEWSWIRE @CNWGROUP Victoria Harres - @VictoriaHarres VP, Strategic Communications & Content PR Newswire Gerard Braud - @GBraud CEO/President Braud Communications James E. Lukaszewski - @JimLukaszewski America’s Crisis Guru, President The Lukaszewski Group – Division Risdall Marketing
  2. 2. #CRISISCOMMS @PRNEWSWIRE @CNWGROUP “AS COMMUNICATORS WE DEAL WITH CRISIS ALL THE TIME. IF WE DO OUR JOBS WELL, MOST PEOPLE WON’T KNOW THEY EVER HAPPENED.” -VICTORIA HARRES, VP, STRATEGIC COMMUNICATIONS & CONTENT, PR NEWSWIRE
  3. 3. #CRISISCOMMS @PRNEWSWIRE @CNWGROUP WEBINAR: “Crisis Communications Planning in the Social Media Age” Watch the Recorded Webinar Now
  4. 4. #CRISISCOMMS @PRNEWSWIRE @CNWGROUP Photo sources from Flickr users: U.S. Army Corps of Engineers, Birdies100, Simon Law, Geoffrey Gilmour-Taylor, Luke Addison, opensource.com, Ben Ostrowsky, Michelle Tribe, Eirik Solheim, Mark What is a crisis? MAN MADE OR NATURAL CATASTROPHE INJURY PRODUCT DEFECT PRODUCT FAILURE NEGATIVE PRESS UNREASONABLE CUSTOMER MISTAKE MISHANDLED COMPLAINT MISUNDERSTANDING TROLL TWEET
  5. 5. Copyright 2015 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Speed 6
  6. 6. Copyright 2015 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Pre-written News Releases 7
  7. 7. Copyright 2015 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Heart of Plan 8
  8. 8. Copyright 2015 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Media Training 9
  9. 9. Copyright 2015 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Crisis Drill 10
  10. 10. 11 James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus 24/7 Cell: 203-948-7029 | Email: jel@e911.com | Web: www.e911.com Blog: www.e911.com/wisdom-of-americas-crisis-guru/ Twitter: @jimlukaszewski LinkedIn: www.linkedin.com/in/jameslukaszewski/
  11. 11. 12 Why They Do It (continued) • Giving a voice to victims • Just because they can • Publicity for their cause • Revenge and extortion • Social-Political-Religious agendas • Target organization to stop certain behaviors It’s Because They Are Victims 12@jimlukaszewski 12
  12. 12. 13 Lukaszewski’s 1st Axiom of Crisis Survival • Neither the government, your toughest critic, blogger, bloviator or bellyacher, or the media can take you down. It’s always done by an uninformed but well-meaning employee, self-appointed explainer, critic, a well- meaning friend or relative. 13@jimlukaszewski 13
  13. 13. 14 Do these things and life will get better the day after tomorrow. @jimlukaszewski 14
  14. 14. #CRISISCOMMS @PRNEWSWIRE @CNWGROUP WEBINAR: “Crisis Communications Planning in the Social Media Age” Watch the Recorded Webinar Now Watch the recorded webinar for more, including insights Victoria Harres, Gerard Braud and James E. Lukaszewski.

×