On-Demand Webinar: http://promotions.prnewswire.com/Drive-Demand-Gen-Ondemand-Webinar.html
Speakers:
Meg O'Leary, Principal, InkHouse
Anthony Hardman, Director of Public Relations, Access
Candyce Edelen, CEO, PropelGrowth
2. How to Drive Demand Generation with PR Tactics
August 13, 2014
Meg O'Leary
@moleary
Principal
InkHouse ā
Candyce Edelen
@CandyceEdelen
CEO
PropelGrowth
Lisa Lamm
@CNWGroup
Director, Demand
Generation &
Marketing
CNW Group
Anthony Hardman
@ahardman
Director, Public Relations
Access
MODERATOR:SPEAKERS:
#DEMANDGEN
16. @ahardman @accessus
Call Federal
Anthony Hardman,
Director of Public Relations
Connecting the Dots:
How to tie public relations tactics to
business results
www.visitaccess.com
pr@visitaccess.com
creative@visitaccess.com
20. @ahardman @accessus
My Background:
ā¢ Came to Access in 2014, with eight years of experience in
broadcast news and public relations.
ā¢ Previously managed public relations for SecureState, an
information security firm.
ā¢ Managed PR for three of the Department of Veterans Affairs
National Rehabilitation Sports Programs
ā¢ Father of three.
ā¢ Brew my own beer :)
36. @ahardman @accessus
Outer Banks Example:
āOne of the greatest parts about
staying in a summer vacation rental
home is enjoying all the different
features, amenities, and luxuries
included with them. Southern Shores
Realty is excited to announce a
sampling of newly constructed and
recently renovated OBX vacation
rentals that are ready for 2014
summer guests.ā
37. @ahardman @accessus
Outer Banks Example:
ā¢ CTA near the top of the release
drives referral traffic
ā¢ Relevant landing page directs that
traffic
ā¢ Captures interest early on
39. @ahardman @accessus
Tactics
How to do it:
ā¢ Write headlines that are
catchy and interesting
ā¢ Use the lead-in to capture
reader attention and
provide background on
the story
ā¢ Drive traffic to your site
with a clear CTA
41. @ahardman @accessus
SecureState Example:
āTo read the full article on the specifics
of chip and pin technology, and how the
industry should move forward read:
Why Chip and Pin Isn't the Answer to
Retailers' Problems.ā
42. @ahardman @accessus
Measurement
What can you measure:
ā¢ Consumption Metrics:
Likes, views, tweets, etc.
ā¢ Referral Traffic
ā¢ Micro and Macro
Conversions
From May of 2012 through the first
quarter of 2014, news releases were the
highest source of referral traffic for
SecureState.
62. How to Drive Demand Generation with PR Tactics
August 13, 2014
Meg O'Leary
@moleary
Principal
InkHouse ā
Candyce Edelen
@CandyceEdelen
CEO
PropelGrowth
Lisa Lamm
@CNWGroup
Director, Demand
Generation &
Marketing
CNW Group
Anthony Hardman
@ahardman
Director, Public Relations
Access
QUESTIONS
#DEMANDGEN