How to Use Pinterest for B2B Content Marketing
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A Pinterest guide for content marketers in what to pin, how to structure boards and the importance of adding keywords and calls to action. For more information, read the related blog post: http://www.prnewswire.com/blog/How-to-Use-and-Measure-Pinterest-in-Your-B2B-Content-Marketing/-14035.html
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How to Use Pinterest for B2B Content Marketing
- 1. How to Use Pinterest for B2B CONTENT MARKETING Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 2. Pin Optimization PART 1 Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 3. A vertical or portrait layout is preferred. Ideal size: 735x1102 735 pixels 1102 pixels Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 4. Successful pins are aspirational. Quotes are popular. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 5. Simple is effective. Give your graphics room to breathe. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 6. Keep it scannable. Key points should be easy to see in a thumbnail and on a smartphone. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 7. Make it POP! Consider how to make your graphic stand out in a sea of visuals. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 8. Captions that Work PART 2 Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 9. Always include a caption. They help with search and lazy re-pinners will spread your words. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 10. Include keywords. You may need to repeat words within the graphic for better search results. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 11. Add a call-to-action. URLs within the description are clickable. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 12. Adding a call to action to a pin description reportedly increases engagement by 80%. source Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 13. Board Structure PART 3 Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 14. Create boards on areas of interest. Topics of interest to your target audience Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 15. Create boards based on content format. Infographics, blog posts, webinars, etc. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 16. Board titles should be both interesting and include keywords. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 17. Include keywords in your board descriptions. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 18. Place popular boards at the top of page. To be seen by more selective followers Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 19. Keyword Adjustment PART 3 Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 20. You may need to tweak your usual keywords to more specifically match Pinterest users’ search terms. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 21. Run a test search of your keywords. Review the suggested terms and categories. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 22. What to Pin PART 4 Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 23. Because pins have a long lifespan, share evergreen content. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 24. Maintain a fresh stream of content. Pin visuals from your content calendar. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 25. Create additional visuals for important content. It’s ok if multiple images link back to the same page. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 26. Each pin should appear on all relevant boards. Don’t let it be missed by single-board followers. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 27. Pin Maintenance PART 5 Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 28. A pin may drive traffic back to your site for years – make sure the linked page remains relevant. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 29. This 2012 infographic continues to drive traffic. We had to update the call-to- action in the linked blog post. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
- 30. Read the 2-part blog series on B2B CONTENT MARKETING http://www.prnewswire.com/blog/How-to-Use-and-Measure- Pinterest-in-Your-B2B-Content-Marketing/-14035.html GET MORE INFORMATION Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.