Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Video creation and strategy for today’s modern content marketer final

Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling, well-crafted video content can act as the centerpiece of your campaign. It drives action, elicits emotion and delivers results.

  • Login to see the comments

Video creation and strategy for today’s modern content marketer final

  1. 1. Featuring: Jay Durgan, Allison Stern & Paul Kontonis
  2. 2. #PRNWebinar @PRNewswire @CNWGroup MediaMobz © 2016 Outcomes Company Strategy Video Content Strategy
  3. 3. #PRNWebinar @PRNewswire @CNWGroup MediaMobz © 2016 Example Video Content Strategy Statement Our company will be the benchmark for communicating with video content our brand and value proposition to prospects and customers alike.
  4. 4. #PRNWebinar @PRNewswire @CNWGroup MediaMobz © 2016 Outcomes Stories Storytellers When Where Who (audience) Outcomes A few tactical thoughts on Video Content
  5. 5. #PRNWebinar @PRNewswire @CNWGroup MediaMobz © 2016 Archived and New Video Content A well stocked video library is not unlike a wardrobe, food pantry, tool box: you don’t have to go to shop, grocery or hardware store each time you need something. A well stocked, organized, readily searchable video library is exactly the same: you need not capture or create new video each time A well organized and readily searchable video library will allow you to quickly identify video content gaps that can be closed with new video content.
  6. 6. #PRNWebinar @PRNewswire @CNWGroup Millennial Video Insights • “Hooked” on social media in much the same way that older generations are “hooked” on email at work. • Interested in participating in your content; are known as content creators and users. • Crave adventure—often “safer” adventures. Think shared experiences. • Seek peer affirmation and are heavily influenced by peers; authentic content and opinions matter. • Millennials are not a homogeneous cohort.
  7. 7. #PRNWebinar @PRNewswire @CNWGroup “Shared Experience” Video Formats • OOTD – Outfit of the Day/OOTW – Outfit of the Week • Lookbook – a video featuring different products, usually with music in background and only voice-over, if any speaking at all • TAG – themed videos where the creator “Tags” another creator to do the same video, trending videos , Best Friend Tag, Furry Friend Tag (features pets) • Favorites – video featuring their favorite products • Routines - everyday makeup, night-time, morning, fitness • Tutorials/Looks - Makeup, hair First Impression - product-specific • GRWM - Get Ready with Me • What’s in My _____ - shower, bag, purse, car, fridge, makeup bag • Tours - Room, closet, apartment • Essentials - Travel, suitcase, makeup, skincare, wardrobe; top favorites per theme or holiday; e.g. summer essentials • Collections - Nail polish, makeup, hair product, shoes; display array of various products • What’s on my ______ - iPhone, computer; feature a walk through of apps and programs, favorites • Empties – used up products • Haul – this is what i just bought and why i like it IMHO
  8. 8. #PRNWebinar @PRNewswire @CNWGroup Content Ecosystem CONTENT
  9. 9. #PRNWebinar @PRNewswire @CNWGroup Video Audience Growth
  10. 10. #PRNWebinar @PRNewswire @CNWGroup Worldwide Leader in Video Intelligence
  11. 11. #PRNWebinar @PRNewswire @CNWGroup The World of Television 189 Channels 136,000 Episodes 300M Viewers Last 30 Days
  12. 12. #PRNWebinar @PRNewswire @CNWGroup The Video Industry is in a Time of Exponential Growth 15M Creators Uploaded 64M Videos Generated 242B Views Last 30 Days
  13. 13. #PRNWebinar @PRNewswire @CNWGroup Tubular is the Only Global, Cross-Platform, All Device Video Intelligence
  14. 14. #PRNWebinar @PRNewswire @CNWGroup 3M+ Creators 1.5B+ Videos 30+ Platforms 400M Viewers 20B Engagements Content InsightsAudience Insights Tubular Combines Audience Insights & Content Insights *Patented AudienceGraph Technology
  15. 15. #PRNWebinar @PRNewswire @CNWGroup There are 25,000 Brands Publishing Online Video What separates the winners? It’s crowded, confusing, multi-platform. How do brands get views, connect with audiences, and drive engagement? © 2016 Tubular Labs
  16. 16. #PRNWebinar @PRNewswire @CNWGroup Tubular Empowers Brands & Agencies with Intelligence to Grow Audiences © 2016 Tubular Labs Content Strategy Influencer ID Executive Reporting Media Planning $
  17. 17. #PRNWebinar @PRNewswire @CNWGroup Tubular Works with 120+ leading Brands, Agencies & Publishers Brands & Agencies Media Companies MCNs WPP/Tubular Confidential
  18. 18. #PRNWebinar @PRNewswire @CNWGroup Trends in Video that Impact You © TUBULARLABS.COM • Multi-Platform • Democratic Publishing • Engagement • Rise of the Brand Studio
  19. 19. #PRNWebinar @PRNewswire @CNWGroup Democratization of Content 40,000 Publishers Generate 1M+ Views/Month 5% 4% 83% 8% Brands Publishers Influencers UGCUser Generated Content
  20. 20. #PRNWebinar @PRNewswire @CNWGroup Trends in Video that Impact You © TUBULARLABS.COM • Multi-Platform • Democratic Publishing • Engagement • Rise of the Brand Studio
  21. 21. #PRNWebinar @PRNewswire @CNWGroup Most Viewed Videos this Week © TUBULARLABS.COM
  22. 22. #PRNWebinar @PRNewswire @CNWGroup Most Engaging Videos this Week © TUBULARLABS.COM
  23. 23. #PRNWebinar @PRNewswire @CNWGroup Views Can be Hollow or Paid © TUBULARLABS.COM
  24. 24. #PRNWebinar @PRNewswire @CNWGroup What is Engagement? © TUBULARLABS.COM • Watch Time • Social Sharing • Actions • Comments
  25. 25. #PRNWebinar @PRNewswire @CNWGroup Trends in Video that Impact You © TUBULARLABS.COM • Multi-Platform • Democratic Publishing • Engagement • Rise of the Brand Studio
  26. 26. #PRNWebinar @PRNewswire @CNWGroup Rise of the Brand Studio © TUBULARLABS.COM • Content • Talent • Measurement
  27. 27. #PRNWebinar @PRNewswire @CNWGroup What is Tubular? Software Custom Insights Recommendations Category or Industry Insights Brand or Channel Audit Tent-pole Analysis Programming Strategy Audience Insights
  28. 28. #PRNWebinar @PRNewswire @CNWGroup Thank You. tubularlabs.com/prnewswire-trial
  29. 29. #PRNWebinar @PRNewswire @CNWGroup Questions?
  30. 30. FOR INFORMATION ABOUT OUR SERVICES, CALL: US: (888) 776-0942 CANADA: (877) 269-7890

×