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Confessions of a Blogger & Social Media Addict
                            Darren Rowse - ProBlogger.net
Pre 2002
Confessions of a Blogger
Voice
Community
Confessions of a Blogger
Confessions of a Blogger
Confessions of a Blogger
Confessions of a Blogger
Confessions of a Blogger
Confessions of a Blogger
Confessions of a Blogger
Today
Today
• 3 million visitors a month
Today
• 3 million visitors a month
• 12 million page views a month
Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per Year Revenue
Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per Year Revenue
• 9 Writers (part time)
Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per Year Revenue
• 9 Writers (part time)
• ProBlogger the Book
Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per Year Revenue
• 9 Writers (part time)
• ProBlogger the Book
• Forums - 70,000 members
Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per Year Revenue
• 9 Writers (part time)
• ProBlogger the Book
• Forums - 70,000 members
• Job Boards
Today
• 3 million visitors a month
• 12 million page views a month
• 150,000 Social Network Connections
• Six Figures per Year Revenue
• 9 Writers (part time)
• ProBlogger the Book
• Forums - 70,000 members
• Job Boards
• ebooks
Listen




CC by [vernhart]
Identify Goals
Build a
‘Home Base’
Outpost

                                              Outpost
                       Outpost




             Outpost             Home Base         Outpost




                       Outpost               Outpost

                                   Outpost


ProBlogger.net                                   inspired by chrisbrogan.com
out    Home   out
                 post          post
                        Base




ProBlogger.net
Outpost


                                Outpost
          Outpost




Outpost
                    Home                Outpost

                    Base

          Outpost             Outpost


                    Outpost
Outpost
Outpost
Outpost
Listen




CC by [vernhart]
Be Useful
Build Community




CC   by Mick 0
Be Personal




       CC by [HckySo]
Tell Stories




               CC by [Jer Kunz]
Be Unique
            CC by [nickwheeleroz]
Be Relational




CC   by Jeff Bauche
Leverage What
         You Have




CC   by macca
Craft Content




CC by [Phil h]
Ask Questions




CC by [Macarena C.]
Be Playful




             CC by [Todd Baker]
Be Transparent
Be Accessible
Be Passionate




                CC by [Carlo Nicora]
Promote.... but not too much
Viral Promotion
Social Proof
Use Familiar




 Mediums
Be Prolific




             CC   by [Thomas Rockstar]
Persist
My Card

         DARREN ROWSE



          web: problogger.net
         twitter: @problogger
email: darren@problogger.net

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Confessions of a Blogger

Editor's Notes

  1. The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  2. outposts could be many other things - for each situation it’ll be a different mix and could include: other blogs forums and community sites social bookmarking sites social media sites social messaging tools
  3. The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  4. The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  5. The Way I look at Social Media Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base. Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  6. How to Build Community •Give members ways to 'belong' (newsletters, subscribers, membership areas) •Give readers jobs •Make readers famous •build momentum/anticipation •use social proof •sticky sites
  7. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
  8. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
  9. Benefits of Social Media •Research tool •Reinforce and expand brand •Promote content/drive traffic •Extend audience •Networking with others in my industry
  10. How to Build Community •Give members ways to 'belong' (newsletters, subscribers, membership areas) •Give readers jobs •Make readers famous •build momentum/anticipation •use social proof •sticky sites
  11. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
  12. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
  13. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
  14. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
  15. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value
  16. What need does your blog fulfill Usefulness and Uniqueness Prolific Frequent Updates/Rhythm Emotion and Opinion - Add value