Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

From Idea to launch @ the 10th Prod.Active Meetup

220 views

Published on

Zisis Tsairelis founder of Pockee provided a 360 view of the mobile couponing model, usage and adoption flavored by the true story of Pockee.

Published in: Business
  • Login to see the comments

  • Be the first to like this

From Idea to launch @ the 10th Prod.Active Meetup

  1. 1. Tsairelis Zissis Founder & CEO zissis@pockee.com
  2. 2. POCKEE INTRODUCTION
  3. 3. Our story… Page 3
  4. 4. Problem: FMCG brands Reality  FMCG brands don’t own their distribution channel  Limitations in promoting their products Compromise  In-store promotions & paper coupons  Address total market – no personalization  Promo hunting / short term sales peak vs real engagement & loyalty
  5. 5. Page 6 Background Background in business & marketing 7 years careers at P&G Entrepreneurial ‘bug’… Zissis Founder & CEO Kostas Co-founder & Business dev
  6. 6. New moments of “truth”…
  7. 7. Online to Offline Until 2019 80% of the sales will be Offline Until 2016 50% of the sales will be influenced by Online
  8. 8. B2B2C
  9. 9. 300+ offers available 1700+ stores in network – 60% coverage of retail Business model 40+ brands in platform 16 retailers integrated
  10. 10. CONSUMERS Ultimate convenience in saving money on groceries  Drive sales  Build intelligence via data  Segment & target BRANDS  Clearing partner  Optimize operations  Build extra in-store value RETAILERS value
  11. 11. Finding the right “fit” with consumers 1,5 year in market From 0 to 120K downloads From 100 to 10K daily active users >40% retention rates
  12. 12. Page 16 Finding the right “fit” with partners We build a rich offering for pockee partners: FMCG Brands Retailers Keeping our content ‘alive’
  13. 13. Dynamic pricing….the future of commerce • Powerful analytics are coming to mobile • Big data analysis • Tailor made coupons
  14. 14. “Always on” relationship with the shoppers Notifications with time sensitive information Desire for an always on relationship Deeper connections with shoppers
  15. 15. Created with Haiku Deck
  16. 16. Page 21 Next day challenges Add more users Add more features Optimize user experience
  17. 17. Thank you! Tsairelis Zissis Founder & CEO zissis@pockee.com

×