Zisis Tsairelis founder of Pockee provided a 360 view of the mobile couponing model, usage and adoption flavored by the true story of Pockee.

1. Tsairelis Zissis
Founder & CEO
zissis@pockee.com

2. POCKEE INTRODUCTION

3. Our story…
Page 3

5. Problem: FMCG brands
Reality
 FMCG brands don’t own their distribution
channel
 Limitations in promoting their products
Compromise
 In-store promotions & paper coupons
 Address total market – no personalization
 Promo hunting / short term sales peak vs real
engagement & loyalty

6. Page 6
Background
Background in business & marketing
7 years careers at P&G
Entrepreneurial ‘bug’…
Zissis
Founder & CEO
Kostas
Co-founder &
Business dev

8. New moments of “truth”…

9. Online to Offline
Until 2019 80% of the
sales will be Offline
Until 2016 50% of the
sales will be
influenced by Online

11. B2B2C

12. 300+ offers available 1700+ stores in network –
60% coverage of retail
Business model
40+ brands in platform 16 retailers integrated

13. CONSUMERS
Ultimate convenience in
saving money on groceries
 Drive sales
 Build intelligence via data
 Segment & target
BRANDS
 Clearing partner
 Optimize operations
 Build extra in-store value
RETAILERS
value

15. Finding the right “fit” with consumers
1,5 year in market
From 0 to 120K downloads
From 100 to 10K daily active users
>40% retention rates

16. Page 16
Finding the right “fit” with partners
We build a rich offering for pockee partners:
FMCG Brands
Retailers
Keeping our content ‘alive’

18. Dynamic pricing….the future of commerce
• Powerful analytics are coming to mobile
• Big data analysis
• Tailor made coupons

19. “Always on” relationship with the shoppers
Notifications
with time
sensitive
information
Desire for an
always on
relationship
Deeper
connections
with shoppers

20. Created with Haiku Deck

21. Page 21
Next day challenges
Add more users
Add more features
Optimize user experience

23. Thank you!
Tsairelis Zissis
Founder & CEO
zissis@pockee.com