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Thinking Inside The Boxes: SuperSWOT

SuperSWOT is a brainstorming tool you can use with your team to focus your strategy. It goes beyond the traditional SWOT by taking your strengths and weaknesses and combining them with opportunities and threats in your market. It comes in very handy after you’ve done enough market research but haven’t figured out exactly what you want to do yet. It can also help validate or invalidate someone’s pet idea. During this conversational session, we’ll build a SuperSWOT together.

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Thinking Inside The Boxes: SuperSWOT

  1. 1. THINKING INSIDE THEBOXES How to use Super SWOT to Discover Solutions By Charles Hammer, Senior Product Manager, John Wiley & Sons
  2. 2. Defining a SWOT SW OT  A method to evaluate a project or business venture  Helps break down issues into internal and external factors  Commonly used marketing or MBA method Drawing based on one by Xhienne, http://commons.wikimedia.org/wiki/User:Xhienne
  3. 3. More than SWOT: Super SWOT! What’s not s up e r about SWOT?  SWOT breaks down the p ro ble m , but it doesn’t provide s o lutio ns Super SWOT allows your team to collectively:  Create strategies by combining your strengths and weaknesses with what’s happening in the marketplace  Justify why a strategy fits into the bigger picture  Examine and mitigate for risk
  4. 4. When to do it
  5. 5. Super SWOT
  6. 6. Super SWOT LogisticsBefore Brainstorm: Gather strengths, weaknesses, opportunities and threats from team Reserve 1.5 to 2 hours.  Two hours is better. Provide cookies or take a break halfway through.Meeting: Fill out strategies squares as a group. Use sticky sheets on walls Involve diverse set of people (tech, business, production, IA) Have separate note taker from facilitator An experienced facilitator will help greatlyW arnings:1. Don’t try to do this in less time.2. “Opportunities” confuses people. They are external trends in competition, marketplace or in general. They are not strategies.3. Don’t shortchange crossing weaknesses and threats. That’s where many risks are hidden.
  7. 7. Questions?charlesrhammer@hotmail.com

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