[Product Camp 2020] - Making strategy accessible - John Cutler - Amplitude
•
1 like•287 views
Making strategy accessible - John Cutler - Amplitude
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to [Product Camp 2020] - Making strategy accessible - John Cutler - Amplitude
Similar to [Product Camp 2020] - Making strategy accessible - John Cutler - Amplitude (20)
More from Product Camp Brasil
More from Product Camp Brasil (20)
Recently uploaded
Recently uploaded (20)
[Product Camp 2020] - Making strategy accessible - John Cutler - Amplitude
- 1. Making Strategy Accessible With the North Star Framework John Cutler @johncutlefish amplitude.com/north-star
- 2. @johncutlefish Reactive feature factories “The Product”
- 3. @johncutlefish Vs Driving in data circles….
- 4. @johncutlefish Aligned (No Autonomy) Autonomy (No Alignment) Go Here “Just freestyle”
- 5. @johncutlefish $$ Now All of our brilliant decisions
- 6. @johncutlefish The Business The People Who Do Product Poor PM
- 8. @johncutlefish North Star Metric Inputs Sustainable, Mid-Long Term Growth The Stuff We Are Working On
- 9. @johncutlefish Strategy shorthand Surface beliefs and assumptions Glue between “the work” and sustainable progress Promotes aligned autonomy Common language Better conversations…
- 10. @johncutlefish Picture a bank…. Align your banking with your core values
- 11. @johncutlefish
- 12. @johncutlefish Become a “real” bank… A large % of someone’s financial life
- 13. @johncutlefish
- 14. @johncutlefish
- 15. @johncutlefish Picture a product analytics company That helps teams do more impactful work…
- 16. @johncutlefish We have to activate accounts… Help people create charts… Help people consume those insights…
- 17. @johncutlefish Aha! It is all about learning…
- 18. @johncutlefish Learning Users Activated Accounts Broadcasted Learnings Consumption of Learnings
- 19. @johncutlefish Learning Users Activated Accounts Broadcasted Learnings Consumption of Learnings Weekly Learning Users (WLUs) # of Weekly Users who are active and share a learning that is consumed by at least 2 other people in the previous 7 days. Organizations that have reached at least 5 WLUs. A chart, dashboard, or Notebook consumed by 2 or more people within a 7 day period. Total reach of BL in an organization within a 7 day period.
- 23. @johncutlefish Compared to ___COMPETITOR____ (who we consider to be a ______A_____), we are ______B______ when it comes to our ability to ___CAPABILITY___. We must ______C________ .
- 24. @johncutlefish The path… The promise… The players…
- 25. @johncutlefish Our ability to achieve our mid/long term vision and mission is a function of our ability to: _____________________________________ Which is a function of our ability to 1. _____________________________________ 2. _____________________________________ 3. _____________________________________ 4. _____________________________________
- 26. @johncutlefish Leading indicator of mid/long term sustainable growth A persistent model vs. point-in-time goals Ideas first…then minimally viable measurement Change when your strategy changes… Tips for running a workshop yourself
- 27. @johncutlefish $$ Now All of our brilliant decisions
- 28. @johncutlefish North Star Metric Inputs Sustainable, Mid-Long Term Growth The Stuff We Are Working On
- 29. @johncutlefish Time Based Goals Persistent model …
- 30. @johncutlefish Get the beliefs right … and then use minimally viable measurement
- 31. @johncutlefish When the strategy changes…. Change your Inputs and/or North Star Metric
- 32. @johncutlefish Cross-functional group Brainstorm your product’s promise For fun…think about terrible North Stars Play the Jira ticket game Experiment with “Statements” Tweak … And then consider measurement