Build Successfully: Use the Mission of Your Brand by Disney Sr PM
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Main Takeaways: -The importance of believing in the brand your products are building. -How a defined and understood culture can drive successful product delivery. -The value of your users understanding the mission and vision of your brand.
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Build Successfully: Use the Mission of Your Brand by Disney Sr PM
- 1. Build Successfully: Use the Mission of Your Brand by Disney Sr PM www.productschool.com
- 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™
- 3. Corporate Training Level up your team’s Product Management skills
- 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
- 5. HOW THE MISSION OF YOUR BRAND DRIVES THE SUCCESS OF YOUR PRODUCTS BUILDING WITH A PASSION
- 6. BUILDING WITH A PASSION BRANDON REED Baylor ’13 PhotoPass & Internship Digital Experience Technology
- 7. BUILDING WITH A PASSION BELIEVE IN THE BRAND ▸ When teams are bought into what your brand stands for, you approach the process with an aligned goal of fi ghting to protect it. ▸ User’s trust provides space for innovation, but commands thoughtfulness and comes with greater responsibility. ▸ Take care of, and listen to, your “brand ambassadors”. ▸ Mature and evolve. ▸ Take time to observe how your users see you. Could they communicate what your brand stands for?
- 8. BUILDING WITH A PASSION ▸ Create an atmosphere that re fl ects the products you want to build ▸ How Disney reinforces culture ▸ Instill culture from the outset CULTURE DRIVEN DELIVERY
- 9. BUILDING WITH A PASSION UNDERSTANDING THE MISSION ▸ We create happiness ▸ Empower your teams to carry out your mission ▸ Don’t dictate it from the top down ▸ Reinforce ▸ Re-align your strategic direction if what you’re building deviates from your mission
- 10. BUILDING WITH A PASSION THANK YOU! "When you believe in a thing, believe in it all the way, implicitly and unquestionable.” linkedin.com/in/brandonreed1 bsr.reed@gmail.com
- 11. www.productschool.com Part-time Product Management Training Courses and Corporate Training