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Building for the Next Billion Users by YouTube Head of Product

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Product Management presentation given during #ProductCon Online in July 2020 by YouTube Head of Product.

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Building for the Next Billion Users by YouTube Head of Product

  1. 1. www.pro u ts hool. om Building for the Next Billion Users by YouTube Head of Product
  2. 2. CERTIFICATES Your Product Management Certificate Path Pro u t L rship C rtifi t ™ Full St k Pro u t M n g m nt C rtifi t ™ Pro u t M n g m nt C rtifi t ™ 20 HOURS40 HOURS40 HOURS
  3. 3. Corporate Training L v l up your t am’s Pro u t Manag m nt skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES it.ly/pro u t_r sour s COURSES
  5. 5. Prioritizing in a “Yes, And” World July 9 2020 Minal Mehta Head of Product, Next Billion Users, YouTube
  6. 6. Image: https://diversityq.com/working-from-home-during-the-covid-19-pandemic-1509048/ Global Pandemic
  7. 7. # BlackLivesMatter
  8. 8. Know What You’re Saying Yes to
  9. 9. At Work Image: https://commons.wikimedia.org/wiki/File:Joggle.jpeg
  10. 10. - 670M Indian Rural users offline vs. 170M Urban - Local language speakers - Poorer connectivity/ infrastructure - Less Internet literate - Internet 29% women in India - Less interested in Racy - Lower income - Less access to data - More likely to share devices - 70% IN, 60% NG - Less likely to read - Uses Youtube as the internet More Rural More Women More Constrained Less Literate The Next Billions Users are Different
  11. 11. Work Life Create: ● Your Framework for Decision Making Communicate: ● 7 times, 7 ways Evaluate (periodically) ● Create Space to Stay Open to the Emergent Create: ● Your Framework for Decision Making Communicate: ● 7 times, 7 ways Evaluate (periodically) ● Create Space to Stay Open to the Emergent Combine the two, so you know what matters to you and why at any point in time
  12. 12. Simple Rules for Complex Times
  13. 13. Cynefin Image: https://en.wikipedia.org/wiki/File:Cynefin_framework,_February_2011_(2).jpeg
  14. 14. My Simple Rules - Detach - 9a - 6p; make tea and hang out w kids before work - Check email again at 9p, when I wake up in the morning - Work & personal phones not on night stand - Make time for the Important - Block off at least 2 hours a day for non-reactive work - Team Management - Asynchronous resolution - Multi-tasking doesn’t work - Very limited standing 1:1s - Product Work - Communicate early even when you don’t have all the answers Clearly Communicated Boundaries are Very Helpful
  15. 15. Know Yourself
  16. 16. Be True to You.
  17. 17. Know What You’re Saying Yes To, and Create Space to Stay Open to the Emergent Simple Rules For Complex Times, and Boundaries Work Know Yourself, and Be True to You
  18. 18. www.pro u ts hool. om Part-time Product Management Training Courses and Corporate Training

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