Main Takeaways: -Bring customers into the picture - customer conversations are not for PMs only, bring engineers into customer interviews -Manage by objectives - goals not tasks Lead with empathy

1. www.productschool.com
Empower Your Team to Build Successful
Products by Atlassian Sr PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Empowered Teams
How to lead teams towards successful outcomes?
GOSIA KOWALSKA | SENIOR GROUP PRODUCT MANAGER

6. Product transformation

7. Focus on customer

8. Support team is your friend
Customer facing teams are great source of
inspiration.
Jump on a call
Customers want to talk to you, just give them a
chance and learn from one another.
Bring
customers
into the
picture

9. Empathy

10. Empowered product teams

11. No silos

12. Autonomous teams
Small, collaborative team of
empowered and accountable people
focused on a clearly-defined set of
business objectives.

13. Cross-functional teams
Teams should be equipped with talent
and tools they need to solve complex
problems. The team should be durable.

14. No‘over-the-fence’
ProductsarenotbuiltbyProductManagershanding
overwireframestoDesignandEngineering.Product
isateameffort.
Empoweredengineers
Engineersasaintegralpartofdiscoveryprocess.They
arehereformuchbetterreasonthanjustcoding.
True
collaboration
20%andShipIt
Everyoneontheteamcanuse20%oftheirtimeto
innovate.Quarterly hackatonsarewheremany
productideasareborn.

15. Manage by objectives

16. Set clear goals
Instead of giving your team features on the roadmap,
give them the objective you want them to work towards.
Measure results
Engineers as a integral part of discovery process. They
are here for much better reason than just coding.
Manage by
objectives

17. OKRs
RESULTS
KEY
OBJECTIVES

18. OBJECTIVES
RESULTS
KEY

19. Follow Your Values

20. Atlassian Values
They guide what we do, why we create, and who we hire.
Opencompany,
nobullshit
Buildwithheart
&balance
Bethechange
youseek
Play,
asateam
Don’t#@!%
thecustomer

22. Get crisp
Values can be interpreted in many
different ways. It’s often required to double
click into values and define behaviours you
encourage as an organization.
Lessons
learned
Values
Autonomy vs
Strategy
Goals

23. Keep the balance
Team autonomy is important but being
stubborn on company’s strategic direction
overrules it.
Bumps in the
road
Values
Autonomy vs
Strategy
Goals

24. Revisit your goals
Make sure you focus on the outcomes.
Goals do not have to be perfect, they have
to define direction and trigger the right
behaviours.
Bumps in the
road
Values
Autonomy vs
Strategy
Goals

25. Customers
YOUR PATH TO SUCCESS
Cross-functional Teams
VALUES
Objectives not Tasks
Open Collaboration
EMPOWERED TEAMS
Empathy

26. GOSIA KOWALSKA
Thank you!
Ping me on LinkedIn ;)

27. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training