Main takeaways: - Understand what are KPIs and why they matter - Drive business decisions using KPIs - Choose the right KPIs for your Product

1. www.productschool.com
Focusing on Metrics that Matter as a
Prod Mgr by T-Mobile Sr PM

2. Join 40,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

4. Corporate
Training
Level up your team’s Product
Management skills

5. Kritika Rana
T O N I G H T ’ S S P E A K E R

6. FOCUSING ON
METRICS THAT
MATTER AS A PM

7. WHO AM I?
Lifelong Traveler
Developer and
Product Manager
Sr. Product
Manager,
Technical

8. WHAT WILL WE TALK ABOUT TODAY?
UNDERSTAND WHAT
ARE KPIS AND METRICS?
WHY DO THEY
MATTER?
CHOOSING THE RIGHT
KPIS FOR YOUR
PRODUCT
DRIVING BUSINESS
DECISIONS USING KPIS

10. WHAT DO PRODUCT MANAGERS DO?
Ideate
Prioritize
Persuade
Execute
Reference - Knowledge Officer

11. MEASURE,
METRIC OR
KPI?

12. WHO CARES?
• Business stakeholders
• Product Team
• Sales

13. BE SMART,
OK(R)?

14. OK, BUT WHAT’S OKR?
Reference - How to Use KPIs with OKRs

15. Reference - Image by Katie Kerpel © The Balance 2019

16. WITH BIG DATA
COMES BIG
RESPONSIBILITY
AND HOW TO AVOID ANALYSIS PARALYSIS

17. OR

18. PIRATE METRICS
• Where Are Our Users / Customers Coming
From?Acquisition
• How good is the user’s / customer’s first
experience?Activation
• How many of your customers are you
retaining and why are you losing the others?Retention
• How can you increase revenue?Revenue
• How can you turn your customers into your
advocates?Referral

19. Reference - The Power of Pirate Metrics on the Example of a Mobile Dating App

20. ACQUISITION
• Where do users come from?
– Facebook and Instagram advertising
– Snapchat advertising
– Google/Bing search
– Contextual advertising in Google AdWords
– Apple Store/Google Play search

21. ACTIVATION

22. RETENTION

23. REVENUE

24. REFERRAL

25. Reference - How to Use the Google HEART
Framework

26. DATA DRIVEN
PRODUCT
MANAGEMENT
DRIVING BUSINESS DECISIONS BY CHOOSING THE RIGHT
METRICS FOR YOUR PRODUCT

27. DECISIONS, DECISIONS DECISIONS!

29. ARE YOU MEASURING
THE RIGHT THINGS?
• Focus on limited number of metrics that
REALLY matter.
– Tie directly to company objectives
– Simple and measurable
– Strive to answer a customer problem
• Metrics you choose depend on
– the stage and type of your product,
– your industry,
– and the size of your company.
• Avoid “vanity metrics”.

30. GENERAL PRODUCT
METRICS
1. NPS (Net Promoter Score)
2. Revenue
3. Actions
4. MRR (Monthly Recurring
Revenue)
5. Churn
6. Cost per acquisition
7. Referrals
8. LTV (Lifetime Value)

31. API PRODUCTS
1.API calls
2.Failure rate
3.Actions per month
4.Revenue
5.Support tickets
6.Uptime
7.Downtime
8.Client retention
9.Customers

32. MOBILE APP
1. Downloads
2. Activations
3. Uninstalls
4. Daily active users
5. Monthly active
users
6. Session length
7. Session interval
8. Ratings
9. In-app purchases

33. SUBSCRIPTION / SOFTWARE AS A SERVICE (SAAS) PRODUCTS
1. Cost per acquisition
2. Leads
3. Visit to lead %
4. Visit to subscription
5. Lifetime value of a subscriber
6. Subscription package breakdown
7. Churn rate
8. Actions per month
9. % Activations
10.% Active users
11.Monthly recurring revenue

35. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training