Getting Your First PM Job in 2021 by Twilio Senior PM
•
0 likes•403 views
Main Takeaways: -Treating the PM job search process as a marketing funnel helps provides an organized approach to chaos and reduces the feeling of uncertainty -Optimizing each part of the funnel keeping conversion and return on effort in mind helps focus on the levers you can control -In the application phase, we’ll walkthrough optimizations to have a high volume of applications, rank companies in order of preferences, and obtain referrals for jobs in companies of interest. -In the interviewing phase, we’ll walkthrough optimizations to prepare for behavioral, case, and functional interviews, to build a bond with your interviewer and show your value addition to the company.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Getting Your First PM Job in 2021 by Twilio Senior PM
Similar to Getting Your First PM Job in 2021 by Twilio Senior PM (20)
More from Product School
More from Product School (20)
Recently uploaded
Recently uploaded (20)
Getting Your First PM Job in 2021 by Twilio Senior PM
- 1. www.productschool.com Getting Your First PM Job in 2021 by Twilio Senior PM
- 2. Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS 40 HOURS 40 HOURS
- 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
- 6. ● ● ●
- 8. ● ● Going Well Going Poorly Needs Improv ement People List Outreach Informati onals Request Referral Resume, Cover Letter Job Post Search Compan y List Case Preps Recruiter Behaviora l Preps Company People Preps Functiona l Preps ... ...
- 11. ● ● ● People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps 2nd Connections Similar Niche Interests Connection Alumni
- 13. ● ● ● Day 0: Outreach Day 7: Follow-up Day 14: Follow-up Day 0: InMail Day 7: Add w/ Note People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps
- 14. ● ● ● People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps What’s in it for them? getting praise and validation for what they’ve accomplished satisfaction of knowing you got help out of their time
- 15. ● ● ● ● People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps Identify User Problems Prioritize based on Problem Impacts Deep-dive into Needs Curate metrics of success Requirements, use-cases Ideate on Solution Planning and Execution Go-to-market plan Monitor Pains and Success Iterate
- 16. ● ● ● People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps Low Resume Selection % Increase Volume Increase % Seek Referrals Apply ASAP Speed up Application Apply to +-1 Seniority
- 17. ● ● ● People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps Recruiter Interview Hiring Manager Interview Face to Face Interviews Resume Submission Accept Offer
- 18. ● ● ● ● ● Recommending to hiring manager Recommending internally to post Applying internally to job post External referral link to job People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps
- 19. ● ● ● ● ● People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps Install apps like TrueCaller to identify unknown calls Don’t pickup unscheduled and unknown calls Identify caller or use email, message, voicemail Schedule call and prepare for it
- 21. ● ● Lots of Practice You may sound polished and well-organized. No Practice You may sound unprepared and inexperienced. Practice You may sound over-prepared and rehearsed. People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps
- 22. ● ● ● ● Excelling @ Cases Innovation Structure People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps
- 23. ● ● ● Clarify the Situation Identify the Users Identify User Needs Identify gap vs existing product(s) Identify Feature Improvements Execution Plan Go-to-market plan Metrics and counter-metrics Evaluate risk and trade-offs People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps
- 24. ● ● ● People List Outreach Informatio nals Request Referral Case Preps Recruiter, Behavioral Preps Resume, Cover Letter Job Post Search Company List Company People Preps Functional Preps 3 I d e a s f o r t h i s t e a m R e c o m m e n d a t i o n s t o t h e C E O Why hire you for this company and team
- 27. ● ● ● ● ●
- 28. www.productschool.com Part-time Product Management Training Courses and Corporate Training