Main Takeaways: Get involved in your product's technical side: (technical architecture, integrations, and code debt) Know your customers (how they make money, how they use your app, what other technology they have and use, and their culture). Fully understand your internal stakeholders (what does success look like to them and how and why are they a stakeholder)

1. www.productschool.com
Going in Deep to Understand Your
Partners by Amazon Sr PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Going Deep
How diving deeper into your relationships with your customers,
technology, and stakeholders will help you be a better product manager

6. About Me- Jamie Voisin
Master’s & Bachelor’s Degrees
Information Systems & Operations Management
Senior Product Manager
Amazon- Global Specialty Fulfillment

7. Agenda
Know Your
Technology
Know Your
Stakeholders
Putting it Into
Action
Know Your
Customer
01 02
03 04

8. Know Your Customer

9. Know Your Customer
Customer Obsession- Leaders start with the customer and work
backwards. They work vigorously to earn and keep customer trust.
Although leaders pay attention to competitors, they obsess over
customers.1
1
https://www.amazon.jobs/en/principles
Inverted Pyramid- We live by the simple premise
by our founders. Put customers and associates
first, and the rest will take care of itself.2
2
https://corporate.homedepot.com/about

10. Know Your Customer- Day in the life of your customer
● What is the typical day for your customer
● How does your product fit in
● What other technologies do they use

11. Know Your Customer- How do your customers use your product
● Setup a customer walkthrough
● How does your product help them
● Dive into your applications analytics and qualitative
feedback
● Growth areas
You are the customer’s representative to your company!

12. Know Your Technology

13. Know Your Technology
You don’t have to code, but understanding your
product’s technology and architecture can help.
KRAZAM
https://www.youtube.com/watch?v=y8OnoxKotPQ&t=2s

14. Know Your Technology- Tech stack
Understand what code bases and versions are
used in your product
● Any code debt or refactoring needed
● Any native packages or APIs for
enhancements
● Best practices

15. Know Your Technology- Product Architecture
Take time to understand your product’s
technical landscape
● What applications/databases are you
integrated with and how
● Are there any unnecessary ones
● Are there any others that can help
● Stakeholder needs
Become an “Empowered Product Manager”, but don’t be afraid to ask for help.
DB1
Internet
CRM

16. Know Your Stakeholders

17. Know Your Stakeholders- Nature of the Relationship
● Influence/Interest grid
● NPS- “Detractors”, “Neutral”, or “Promoters”
● Communication style and cultural intricacies
Influence
Interest
Hand
Hold
Communicate!
Communicate!
Communicate!
Check-In
Be-proactive
Detractor Neutral Promoter
VP of Engineering
Sales Team
Legal

18. Know Your Stakeholders- Aligning Success
● What are their goals and objectives
● How can you align with them
● What barriers are in the way
● Find “Quick Wins”
Everyone wants to help the company.

19. Putting It Into Action

20. Putting It Into Action- Know Your Customer
Schedule a demo with a customer
Tools
● Customer journey maps
● User personas
● User flows

21. Putting It Into Action- Know Your Technology
Schedule a time with a senior engineer or team architect
Tools
● Product architect diagrams
● Continued learning (Udemy,
Udacity, etc.)
● Ask questions
https://aws.amazon.com/blogs/architecture/wordpress-best-practices-on-aws/

22. Putting It Into Action- Know Your Stakeholders
Create a stakeholder diagram
Tools
● NPS
● Influence/Interest grid
● Reoccuring 1-on-1s
Influence
Interest
Hand Hold
Communicate!
Communicate!
Communicate!
Check-In
Be-proactive
Detractor Neutral Promoter
VP of
Engineering
Sales Team
Legal

23. Thanks For Listening!

24. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training