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How Do You Get More of Product Insight by Heap Founder & CEO


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Product Management presentation given during #ProductCon Online in September 2020 by Matin Movassate, Heap Founder & CEO

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How Do You Get More of Product Insight by Heap Founder & CEO

  1. 1. How Do You Get More of Product Insight by Heap Founder & CEO
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES COURSES
  5. 5. What Is an Insight? and How Do You Get More of Them? WHATISANINSIGHT?01
  6. 6. #6WHATISANINSIGHT?06 Product Analytics is Useless LONDON
  7. 7. WHATISANINSIGHT?07 Data alone Great products
  8. 8. WHATISANINSIGHT?08 The Tool Is Not the Action Data alone Great products
  9. 9. The Scientific Method for Product. 9
  10. 10. Data WHATISANINSIGHT?010 Products Insights
  11. 11. ??? #11 What Is an Insight? “An instance of apprehending the true nature of a thing.” “The power or act of seeing into a situation.”
  12. 12. #12 What Is an Insight? An insight changes the story you tell about your product. An insight leads to action.02 01
  13. 13. An Insight Changes the Story You Tell About Your Product. 13
  14. 14. An Insight Leads You to Action. 14
  15. 15. #15WHATISANINSIGHT? which increased overall purchase rate by 6%. Found product page views correlate highly with purchases. Drove usage to product pages, An Insight Leads You to Action.
  16. 16. WHATISANINSIGHT?016 How Do You Get More of Them? Data Products Insights
  17. 17. Challenge assumptions Measure and test Make Hypotheses, Test With Data WHATISANINSIGHT?17
  18. 18. Have the Data at Hand. 18
  19. 19. #19WHATISANINSIGHT? Drove millions in incremental revenue. Detected drop-offs in the loan application flow. Made errors more prominent. Have the Data at Hand.
  20. 20. Constant Evolution, Constant Iteration. 20
  21. 21. #21 Constant Evolution, Constant Iteration
  22. 22. #22WHATISANINSIGHT? “We use controlled experiments to learn and make decisions at every step of product development, from design to algorithms.” Constant Evolution, Constant Iteration
  23. 23. What Is an Insight? and How Do You Get More of Them? Constant evolution, constant iteration Have the data at hand Make hypotheses, test with data WHATISANINSIGHT?23
  24. 24. A Smarter Approach to Product Thank You
  25. 25. Part-time Product Management Training Courses and Corporate Training