Product Management presentation given during #ProductCon Online in September 2020 by Matin Movassate, Heap Founder & CEO

1. www.productschool.com
How Do You Get More of Product
Insight by Heap Founder & CEO

2. CERTIFICATES
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5. What Is an Insight? and How
Do You Get More of Them?
WHATISANINSIGHT?01

6. #6WHATISANINSIGHT?06
Product Analytics
is Useless
LONDON

7. WHATISANINSIGHT?07
Data alone Great products

8. WHATISANINSIGHT?08
The Tool Is Not the Action
Data alone Great products

9. The Scientific
Method for
Product.
9

10. Data
WHATISANINSIGHT?010
Products
Insights

11. ???
#11
What Is an Insight?
“An instance of apprehending the
true nature of a thing.”
“The power or act of seeing
into a situation.”

12. #12
What Is an Insight?
An insight changes the story you
tell about your product.
An insight leads to action.02
01

13. An Insight
Changes the
Story You Tell
About Your
Product.
13

14. An Insight
Leads You to
Action.
14

15. #15WHATISANINSIGHT?
which increased overall
purchase rate by 6%.
Found product page views correlate
highly with purchases. Drove usage
to product pages,
An Insight Leads You to Action.

16. WHATISANINSIGHT?016
How Do You Get More of Them?
Data Products
Insights

17. Challenge
assumptions
Measure
and test
Make Hypotheses, Test With Data
WHATISANINSIGHT?17

18. Have the
Data at Hand.
18

19. #19WHATISANINSIGHT?
Drove millions in
incremental revenue.
Detected drop-offs in the loan application
flow. Made errors more prominent.
Have the Data at Hand.

20. Constant
Evolution,
Constant
Iteration.
20

21. #21
Constant Evolution, Constant Iteration

22. #22WHATISANINSIGHT?
“We use controlled experiments to
learn and make decisions at every
step of product development, from
design to algorithms.”
Constant Evolution, Constant Iteration

23. What Is an Insight? and How
Do You Get More of Them?
Constant
evolution, constant
iteration
Have the data at
hand
Make hypotheses,
test with data
WHATISANINSIGHT?23

24. A Smarter Approach
to Product
Thank You

25. www.productschool.com
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