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How to Build a Great Product Strategy by Okta Product Manager

Main Takeaways:
- What are the key strategy frameworks for product managers?
- Why do all product teams need to truly understand these at an intricate level?
- How do the best product leaders stay aware of new studies and market theories?

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How to Build a Great Product Strategy by Okta Product Manager

  1. 1. www.productschool.com How to Build a Great Product Strategy by Okta Product Manager
  2. 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  4. 4. Corporate Training Level up your team’s Product Management skills
  5. 5. Aakash Mehta T O N I G H T ’ S S P E A K E R
  6. 6. How to Build a Great Product Strategy by Okta PM and HBS alumnus Aakash Mehta
  7. 7. Case Study #1 (2012)
  8. 8. What characteristics does a 4G internet product need to have?
  9. 9. Who are our competitors?
  10. 10. How should we segment target customers?
  11. 11. We were wrong!
  12. 12. A better way to segment customers
  13. 13. What will customers hire Jio for?
  14. 14. Products we built to address these jobs
  15. 15. Case Study #2 (2008)
  16. 16. http://hotelanalyst.co.uk/wp-content/uploads/sites/2/2017/12/Hotel-Brands-2017.pdf
  17. 17. Disruptive Innovation https://hbr.org/2015/12/what-is-disruptive-innovation
  18. 18. Case Study #3 (2018)
  19. 19. June 4th 2018
  20. 20. Decision Tree for Lyft Acquire Motivate for ~$250 Million? NoYes Lyft Granted Scooter License in SF Lyft Not Granted Scooter License in SF Uber Granted Scooter License in SF Uber Not Granted Scooter License in SF
  21. 21. July 2nd 2018
  22. 22. August 30th 2018
  23. 23. What went wrong? Bad Outcome ≠ Bad Decision
  24. 24. Wrap-up
  25. 25. Appendix
  26. 26. I’m Aakash Mehta
  27. 27. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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  • ajabeth

    Nov. 4, 2019
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Main Takeaways: - What are the key strategy frameworks for product managers? - Why do all product teams need to truly understand these at an intricate level? - How do the best product leaders stay aware of new studies and market theories?

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