This document summarizes information about part-time product management courses offered by Product School in various locations. It provides details on course topics like coding for managers, data analytics for managers, and how to prioritize as a product manager. The document outlines Jeff Betts' presentation on priority setting and includes tips on portfolio thinking, creating objectives and key results (OKRs), and iterating and learning from customer feedback.

1. Part-time Product Management Courses in
Silicon Valley, New York and Los Angeles
www.productschool.com

2. FREE INVITE
Join 10,000+ Product Managers on
productschool.com/slack-community

3. San Francisco
Silicon Valley
New York
Santa Monica
Los Angeles
Orange County
2,000+
6
Campuses
Alumni

4. Product
Management
Courses

5. Coding
for Managers
Courses

6. Data Analytics
for Managers
Courses

7. Include @productschool and #prodmgmt at the
end of your tweet
Tweet to get a free ticket
for our next Event!

8. Jeff Betts
Tonight’s Speaker

9. Proprietary + Confidential
How to prioritize as a PM

10. Proprietary + Confidential
1) Priority (15 min)

11. Proprietary + Confidential

12. Proprietary + Confidential
focus

13. Proprietary + Confidential
wonderfully dissatisfied

14. Proprietary + Confidential
● customers
● strengths weaknesses
● jobs are they hiring your product
● desired outcomes
● constraints
experience
empathize
customers’ pain
Outcome driven
innovation
discover opportunities
build
Customer
discovery
Pro tip
What Customers
Want by Anthony
Ulwick

15. Proprietary + Confidential
addressing pain today
differentiate
deliver a
unique
Blue Ocean
Strategy
Blue Ocean Strategy
by Kim and
Mauborgne

16. Proprietary + Confidential
who we
want our customers to become

17. Proprietary + Confidential
all these inputs
one cohesive story to the world

18. Proprietary + Confidential
2) Plan (10 min)

19. Proprietary + Confidential
customer pain
discussing
solutions with the team
Problem to
solution
The Lean Product
Playbook by
Dan Olsen
MANTRA
PRODUCT VISION

20. Proprietary + Confidential
Portfolio thinking ROI risk
resource allocation

21. Proprietary + Confidential
quantifiable
impact vs
cost
high
risk, high upside
low risk, low upside
Portfolio
thinking
IMPACT COST
CUSTOMER
FEEDBACKCATEGORIES OF PAIN
Little Bets by Peter
Sims

22. Proprietary + Confidential
Objectives
and Key Results (OKRs) visualizing success

23. Proprietary + Confidential
Objectives
key results
OKRs
Objectives &
key results
Objective Objective Objective
Key Result Key Result Key Result
CUSTOMER PAIN
Product Vision
High Output
Management by
Andy Grove

24. Proprietary + Confidential
blog post
hone your pitch
Visualize
success
Sample Blog Structure
Summary
Problem
Get them started
Use case study
Call to action
FAQ

25. Proprietary + Confidential
3) Iterate & Learn (10 min)

26. Proprietary + Confidential
always laser
focused on what they can learn

27. Proprietary + Confidential
Top 5
Objective Key Result1) Exit Criteria
Objective Key Result2) Exit Criteria
Objective Key Result3) Exit Criteria
Objective Key Result4) Exit Criteria
Objective Key Result5) Exit Criteria

28. Proprietary + Confidential
compelling,
data driven story customer pain

29. Proprietary + Confidential
Thank you!

30. Part-time Product Management Courses in
Silicon Valley, New York and Los Angeles
www.productschool.com