Main takeaways: -The first task of any PM breaking into the Enterprise World is to understand that unlike with Consumer products, you usually have a user and a customer, and they can be different people. -When selling an Enterprise product, your mission is not only to delight the end users in the organizations you serve, but firstly to convince their IT Admins or whoever holds the software purchasing power in those organizations to buy your product. -When validating or testing a new product or feature idea, it is tricky to overcome Agreement Bias from customers to distinguish between good and bad ideas. Asking customers, -"Do you think this would be valuable to your organization?” may not give you the data you need to prioritize your investments. -If you know what questions to ask, and use a proven method of asking subsequently specific questions to 5-6 potential customers, you can get a good sense of the appeal or willingness to pay of a product or feature idea.

1. www.productschool.com
How to Test Your Next Big Enterprise
Idea by Microsoft PM

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26. www.productschool.com
Part-time Product Management Training Courses
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