Managing B2B Enterprise Products by Seven Lakes Tech Sr PM
- Building a scalable product by ensuring you look at scalable technologies & minimizing tech debt
- Building a loosely architected product to ensure you can increase scope in the future
- Building for adoption and avoid becoming shelfware
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Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
What does that mean? So much opportunity for growth in this space. Typically large organizations are decades old and have adopted technology slowly and now need to leapfrog all the intermediate eras to stay competitive with today’s market. This means that the role of a product manager building for an enterprise consumer is critical.. But what does one have to keep in mind as an enterprise product manager?
This is a packed statement Need to understand who is the user Need to understand what their problem is Need to understand the optimal solution for their problem As the problem statement evolves so should the product Should be simple enough for the user to adopt & use The same principles apply and there are many resources for that, so i won’t really jump into that aspect.
Need to pay attention to a few key aspects Scalability - as user counts increase performance is typically compromised, i’ve seen cases where key download or upload functions are down to a standstill & users go back to their spreadsheets if that kind of stuff happens Scope of solutions - as your software moves from one enterprise customer to another you will definitely find that things are done a bit differently even through the base process maybe the same. For example one company sends their reports for review and approval and other company just sends out reports automatically before those reports go out. so as you get new scenarios to solve for make sure your base architecture is loosely coupled so you can create and deploy new modules with ease. Security - Auditability
Talk about an example here of what that means: Let’s take an example of one of my users in the field, they are typically not college educated but will have a high school degree, will be either in the 30 yr old range or the 60 yr old range... you need to make sure that the users experience is comparable if not better than the commercial b2c apps they are used to.
Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com
Have a good night!
Managing B2B Enterprise Products by Seven Lakes Tech Sr PM
Managing B2B Enterprise Products
by Seven Lakes Tech Sr PM
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Digital Transformation Market Worth $665.0 Billion by 2023*
● How Enterprise B2B is similar to B2C
● How Enterprise B2B is different
● What are the complexities that an Enterprise organization adds
● Solving for Enterprise B2B
Enterprise B2B is similar to B2C...
The product needs to easily solve your user’s current problem!
...also Enterprise B2B is significantly different
Reliability, Performance &
Training are base
requirements for adoption
Process variations across
customer base need to be
Scalability, Security & Auditability are key aspects to consider
Building for Adoption
User should be able to easily & reliably use
the product with easily accessible training
Build for Scope
Product team should be able to easily add
adjacent scope to the product to help
increase user base
Build for Scale
As your customer base and customers grow,
performance & reliability should remain
Solving for Enterprise B2B
● Build for Adoption - don’t let your software become shelfware, pay attention to
implementation, deployment processes, data migration & user training
● Build for Scope - pay attention to the coupling in the architecture, ensure
modules are loosely coupled so new business requirements can be easily
incorporated as you move across customers or as business conditions change
● Build for Scale - pay attention to the technical architecture, ensure scaling &
performance issues can be accounted for as your user/transaction base grows
And one more thing...
Buyer, Influencer and User personas can be very different…
... so as you plan your product ensure you are listening to all of them and making the
best judgement for your users & the ROI of your company
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