1.
www.productschool.com
Managing B2B Enterprise Products
by Seven Lakes Tech Sr PM

2.
Join 40,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3.
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

4.
Corporate
Training
Level up your team’s Product
Management skills

5.
Hari Dutt
T O N I G H T ’ S S P E A K E R

6.
Digital Transformation Market Worth $665.0 Billion by 2023*
*MarketsandMarkets™

7.
Agenda
● How Enterprise B2B is similar to B2C
● How Enterprise B2B is different
● What are the complexities that an Enterprise organization adds
● Solving for Enterprise B2B

8.
Enterprise B2B is similar to B2C...
The product needs to easily solve your user’s current problem!

9.
...also Enterprise B2B is significantly different
Reliability, Performance &
Training are base
requirements for adoption
Process variations across
customer base need to be
accomodated
Scalability, Security & Auditability are key aspects to consider
during architecture

10.
Building for Adoption
User should be able to easily & reliably use
the product with easily accessible training

11.
Build for Scope
Product team should be able to easily add
adjacent scope to the product to help
increase user base

12.
Build for Scale
As your customer base and customers grow,
performance & reliability should remain
high

13.
Solving for Enterprise B2B
● Build for Adoption - don’t let your software become shelfware, pay attention to
implementation, deployment processes, data migration & user training
● Build for Scope - pay attention to the coupling in the architecture, ensure
modules are loosely coupled so new business requirements can be easily
incorporated as you move across customers or as business conditions change
● Build for Scale - pay attention to the technical architecture, ensure scaling &
performance issues can be accounted for as your user/transaction base grows

14.
And one more thing...
Buyer, Influencer and User personas can be very different…
... so as you plan your product ensure you are listening to all of them and making the
best judgement for your users & the ROI of your company

15.
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training