Main Takeaways: -How Superhuman prioritizes product experiences that create delight for our customers -Leveraging your team's product intuition as a key input to the product roadmap -Practical tips to effectively manage multiple projects running simultaneously

1. Prioritization at a Hypergrowth Startup by
Superhuman Product Lead
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5. Prioritization at
hypergrowth startups
Ketki Duvvuru, Product Lead

6. Agenda
👋 I'm Ketki
🚀 Meet Superhuman
🧠 Why prioritization?
🧀 Early stage: the wedge
🍚 Product-market fit: RICE framework
⚡ Hyper-growth & scale: filling the glass jar

7. 👋 I'm Ketki — nice to meet you!
● Currently: Product Lead @ Superhuman
● Previously:
○ Gusto
○ Box
● Studied at UC Berkeley:
○ Computer Science
○ MBA
● Location: San Francisco
● Loves:
○ 🍷🍽wining and dining
○ ✈ traveling
○ 󰙏 dance
○ 󰮓 spending time with hubby
LinkedIn

8. 🚀 Superhuman: the fastest email experience ever made

9. 🧠 Prioritization: make the hard choices
● One of the most important responsibilities of a PM is to recommend what the
team should build — you cannot do it all right now, so you must decide what's
most important first
● Consider your customers' needs, your business goals, the competitive
landscape, and — most importantly — your product vision
● Different tools and frameworks can be useful at various stages of company
and product maturity

10. 🧀 Early stage: focus on your wedge
● With limited resources, there's little benefit in ancillary enhancements
● You need to get your foot in the door with customers
● Focus on your primary solution, the Wedge — a single use case that solves an
important need
Learn more: my post on Medium

11. 🍚 Product-market fit: use the RICE framework
● When multiple ideas contribute toward the same goal, organize them with RICE
● R = reach; size of customer base that this project would touch
● I = impact; magnitude of benefit achieved by the customers reached
● C = confidence; level of conviction about reach and impact of this project
● E = effort; resources required to complete this project
● Finally, prioritize by score
Learn more: RICE framework

12. ⚡ Hypergrowth & scale: fill your capacity like a glass jar
● As you enter scale and hypergrowth, it is not enough to focus on a single goal
● You need a portfolio approach to manage multiple projects and goals, and
scheduling these initiatives requires managing dependencies
● But you also need to staff multiple efforts with care, ensuring one project's
progress doesn't negatively impact another
● Case study: Superhuman's rocks, pebbles & sand in summer 2020
Learn more: Glass jar

13. 💎 The Glass Jar
Learn more: Product at hypergrowth

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17. Thank you! 🙏
@k3tk1
superhuman.com

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