Key takeaways: B2B -Top concerns are scale, reliability. -Customers pay us to visit them. -Hard to relate to users, difficult to self host. B2C -Privacy. Privacy. Privacy. -Good UX or you’re out. No innovation? You’re definitely out. -I’m the customer and the product owner.

1. www.productschool.com
Product Managing a B2B vs B2C Product
by Microsoft Product Leader

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. WHAT'S
YOUR
CALLING?
B2B OR B2C?
The difference between PMing a B2B and B2C Product
@fionnagan
@fionnagan
fionna.substack.com fionna gan

6. FIONNA
GAN
Product Manager @ Microsoft Teams

7. OVERVIEW
01
What are B2B and
B2C Products?
What do B2B and
B2C PMs do?
03
Why and how I
made the switch
02
What I enjoyed
about each
04
How to find which
one suits you
better
05
Apply learnings
regardless of who
you are
DEFINE DIFFERENTIATE REFLECT EXPLORE EXECUTE

8. WHAT ARE
B2B &B2C PRODUCTS
B2B = Business-to-business
B2C = Business-to-consumer

9. WHAT ARE
B2B &B2C PRODUCTS

10. WHAT ARE
B2B &B2C PRODUCTS

11. B2B B2C

12. WHAT
DO
B2B
&
B2C
PMS
DO?
Figure out
what to
build
Build it Ship it

13. Figure out
what to
build

14. Figure out
what to
build
Build it

15. Figure out
what to
build
Build it
Ship it

16. WHAT I ENJOY
THE MOST
ABOUT B2B
❤ Used by fortune 500 companies
UX took a back seat
❤ Customer visits
❤ Easily accessible direct feedback
❤ Solving real problems
Slow development process

17. WHAT I ENJOY
THE MOST
ABOUT B2C
❤ Creative freedom
❤ My parents know what I do
Privacy limitations
❤ Focus on fun and delightful UX
❤ Learning about user behavior
Profiling personas
Getting targeted feedback

18. WHY I MADE THE
SWITCH T0B2C
PM is for me, but the space was not
Couldn't relate to the users
Familiar and care more about
consumer products
Productivity nerd
HOW
Use / Read / Write about consumer products
Think deliberately about why product
decisions were made / not made
More tips see my talk on PM interview

19. B2C
Data driven
Experimentation
Usability testing
Good instincts
Behavioral science
Be able to explain to your
parents what you do
B2B
In depth customer
interviews
Site visits
Building relationships
Market research
Gain a level of expertise
in one area

20. ARE
YOU
THE
PM
YOU
WANT
TO
BE?

21. BEST OF BOTH WORLDS?

22. CUSTOMER
OBSESSION
BEST OF BOTH WORLDS?
DESIGN
&CRAFT
EXPERIMEN
TATION
???

23. THANK YOU
&GOOD LUCK!
Ask questions and connect with me!
@fionnagan
@fionnagan
fionna.substack.com
fionna gan

25. HTTPS://PRODUCTSCHOOL.COM/INSTRUCTOR/FIONNA-GAN

26. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training